When it comes to marketing your business, you have a lot of options. You can hire an agency, try to do it yourself, or use marketing tools such as social media, email marketing, SEO tools, or pay-per-click (PPC) advertising. But one of the most overlooked yet effective marketing choices is the web content management system (CMS).
A Content Management System (CMS) is a platform that lets you create and manage websites and blogs by uploading content through a web browser. A CMS allows you to create content without having any coding or web development knowledge. Essentially, it eliminates the pain of managing your site. WordPress and HubSpot are two of the most used CMS platforms today, but which should your business use?
Pros of Working with WordPress
WordPress is an open-source platform, meaning anyone can access the code and make changes. Consequently, many developers have worked with it, so countless of additional software add-ons such as plugins and themes are abundantly available. A variety of themes, plugins, or templates can be found on themeforest.com
WordPress is the mother of content management systems. The platform was released in 2003 and has remained a top CMS used by big brands ever since. Major brands love using WordPress because of its many pros, including;
It’s free and open source.
The WordPress CMS is 100% free to use for personal blogs and business websites. It’s also open source, meaning anyone can access the code behind WordPress and learn from it.
It’s easy and quick to set up.
WordPress offers the chance to create a blog with WordPress in a matter of minutes using a few simple steps. Once installed, you can choose a theme matching your personality or brand identity and start blogging immediately.
It has excellent plugins.
There are thousands of plugins available for WordPress that let you add all kinds of functionality to your site without having any experience in coding or web design. This includes everything from contact forms to eCommerce shopping carts and even Calls to Action (CTAs). These plugins are in excess of 58,000.
Complete control over your site
Unlike other platforms that require you to pay a monthly fee to a third-party company for hosting, you won’t have to spend a dime for hosting in WordPress. However, if you need help managing the site’s back-end, you’ll have to hire someone to install plugins and help you optimize your content.
WordPress has a fantastic support community with thousands of developers who provide answers to even the most obscure questions or problems. You can also find thousands of tutorials on YouTube or other sites that show you how to install new plugins and design custom themes for your website using HTML5 and CSS3.
It Integrates well with other platforms.
Whether you sell products through Amazon or eBay or have an online store powered by Shopify or BigCommerce, some plugins will let you display those products on your blog seamlessly. Hence, they become part of your website rather than something tacked on at the end.
The Cons of WordPress
There are many reasons why WordPress is so popular, but for every Yin, there is a Yang. Here are some of the top cons we’ve seen over the years:
WordPress has had its share of security issues over the years. The most recent issue was around REST API endpoints that could be used to execute malicious code on a site.
In general, just like any website or application, you’re at risk of being compromised if you don’t keep up with updates and patches. While this is true for any platform, the risk is even higher with WordPress because the platform is widely used and attracts a lot of attention from hackers.
If you’re not careful about how you use WordPress and what plugins you install on your site, you can easily get into trouble with performance issues. This is especially true if you have a lot of images on your site because each image requires additional HTTP requests to load when someone visits your page.
If those images are hosted externally from your website (such as on Imgur or Flickr), then each request will be counted against your server’s monthly bandwidth limit (which could result in additional charges).
Plugin compatibility issues
Sometimes plugins don’t play nicely together, which can lead to problems such as conflicts or incompatibilities between different plugins. This may cause your site to break unexpectedly or not work at all.
Diagnosing such problems can be very frustrating because you’re most likely using several plugins on your site. You’ll need to troubleshoot each plugin individually until you find out which one is causing the problem.
It can be slow to load pages
Pages loading speed depends on your site’s size and how many resources it uses (such as images). Still, WordPress sites can sometimes become very slow due to poor configuration or poorly written code.
Also, if you’re not tech-savvy, you may need someone to maintain your site. This could mean paying an outside company or hiring someone on staff — which can get expensive quickly.
Lack of coordinated customer service
WordPress has an amazing open source community constantly developing new tools and resources. However, if something goes wrong with your site, you may not have any way to get in touch with them. This can be frustrating when things go wrong with a plugin or theme that you’ve downloaded from the official repository. In most cases, you’ll have to wait until someone else figures out how to fix it or reinstall everything from scratch.
Hubspot is a content management system (CMS) that allows users to create, manage, and publish websites. It provides an easy-to-use interface for managing content and tools for creating new pages and pages from templates.
The platform offers analytics and other helpful features like Google Analytics integration and social media sharing buttons.
HubSpot is a paid service, meaning you have to pay to use it. You can sign up for a free trial, but there’s no way around it once you exhaust your free trial.
If you have never tried Hubspot, you’ll love it when you use it. Some features that make Hubspot stand out include;
Fast load time
One exceptional benefit of Hubspot that endears it to site owners is its load times. It’s so fast that you can get through your entire day without waiting on the site to catch up with you.
The software is easy to use, even if you’re new to digital marketing. You can set up automated emails, landing pages, and autoresponders in just a few minutes.
HubSpot integrates with other popular tools like Google AdWords, LeadPages, and MailChimp, so it’s easy to send targeted emails based on user behavior, track conversions across platforms and measure the effectiveness of your marketing campaigns.
The HubSpot Academy provides training for new and existing users who want to learn more about how the platform works. There are several levels of training available, including “Beginner,” “Intermediate,” and “Advanced.”
HubSpot CMS has security measures to prevent unauthorized access and protect your data from malicious attacks or hacks.
The customer support team at Hubspot is quite remarkable. They’re always ready to help you with any issues and ensure you have everything you need to succeed.
In addition, HubSpot has unmatched SEO capabilities. With this platform, you can be sure that your site will be optimized for search engines and keep up with all their changes as they occur.
The Cons of Hubspot
HubSpot is an excellent tool for managing your content and marketing campaigns. It has a ton of features that make it great to use, but it also has its fair share of flaws. The cons include:
It can be expensive
While some free features are available in the basic plan, most useful features require an upgrade or add-on subscription.
HubSpot offers a wide variety of templates, but it can’t cover every situation and need. If you require more customization options or more advanced templates, you may need to hire a developer or use another service.
Your website must be hosted on the HubSpot servers (like any other software) to use HubSpot. This could be an issue if you don’t have a host already set up or don’t want to change domain names. However, if you want to keep your existing domain name or already have a hosting set up, this won’t be a problem because HubSpot will host your site for free (as long as it meets their requirements).
Limited inbuilt eCommerce
HubSpot does not have built-in eCommerce functionality, so if you want to sell products through your website, you’ll need to find a third-party plugin or do it yourself by coding HTML/CSS.
Requires development skills
You must have development skills if you want to make any advanced upgrades on your site. This means you’ll have to hire a developer or work with one yourself to make any changes to the foundation of your site.
WordPress vs. Hubspot: What suits you best?
WordPress is a great tool for those who want to create a blog or website quickly and easily. Still, Hubspot CRM offers more analytics and marketing automation, ensuring you can measure your ROI easily.
If you want to create a blog or website for your business, WordPress is the way to go. It’s quick to set up and easy to use. However, if you’re looking for an all-in-one solution that offers more robust features to track and program your marketing strategy, Hubspot might be your better choice.
Migrating to Hubspot
If you choose to migrate from WordPress to Hubspot, the process is quick and painless. You can move every aspect of your WordPress website to Hubspot directly without experiencing security issues, hosting concerns, and plugin compatibility problems.