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Social Media Marketing For Cannabis Businesses

Is your marketing plan getting the business growth you want? If you don't have confidence in your current social strategy or do not have one at all, then you will be astonished by the positive effect that a well-thought-out plan can have.

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Why Use Social Media Platforms?

It's A way to Engage!

Social media provides your cannabis business with an exceptional opportunity to connect with potential customers who would not be reachable by other means. 

Introducing cannabis customers to a new product can help to connect your brand in a whole new way!

How We went viral!

Our social media team made videos that earned much attention, resulting in skyrocketing success for the page. The combination of social media and inbound marketing is essential for success. If you need help understanding how to use them, contact ThrivePOP

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Active social media and inbound marketing efforts go together like peanut butter and jelly. You can’t have one without the other! For additional help with understanding inbound marketing or your social media presence, reach out to us here at ThrivePOP!

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Happy Clients = Happy Life

Our goal is to help you achieve your marketing goals and keep you accountable, whether that means creating a new website, enhancing a current one, or fixing an issue. We are here to lend a helping hand!

Creating Social Media That Impresses

how to use , social media Marketing to Increase Engagement and Generate Leads that impress.

When you share your content on social media, your followers get a far better idea of what your brand is all about. The right mix of content informs and entertains but also personalizes your brand and builds trust and authority. Trust is vital for any brand and is essential for those in the cannabis industry, where purity and quality of product matter so much. You can use your social media for business to educate followers about the benefits of cannabis (and your particular products), inform them about important industry news and events, and connect with them regularly.

When followers recognize your content, images, and team members, they'll feel more connected and confident in your brand. And when they're ready to order or have questions, they'll naturally reach out to the brand they trust most—yours. By becoming a regularly seen, consistent, and engaging presence on social media, you can integrate with your followers as a part of their daily lives—and become an easily recognized name brand. Social media marketing helps forge lasting relationships and engagement that builds trust over time. When you have an effective social media presence, your customers have an easy choice when they are ready to buy since you are already part of their daily routine. The most popular social media platforms for the cannabis industry are: 

  • Instagram 
  • Facebook 
  • Linked In 
  • Twitter

View our blog on How To  Manage Your Social Media in 10 minutes per day.

To find out which platform is right for your cannabis business, contact us today! 

 

Why is Cannabis Advertising on Social Media Difficult?

It can be incredibly difficult to navigate social media as a cannabis-branded company. Cannabis federal regulations for advertising and every social media platform have strict community guidelines that must be followed. Cannabis businesses are at risk of breaking those guidelines just by simply posting content about themselves and their products. You’ll need to be intentional and careful with what and how you post on social media to engage with your target audience.

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State & City Laws

Understanding the different regulations in your area will help your business not to clash with the authority. Laws can also vary from city to city within a single state.
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Federal Laws

While every state has its own cannabis rules, it’s worth noting that federal law supersedes any local rules regarding cannabis advertising regulations!
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Platform Guidelines

All social media platforms are governed by federal law, and as cannabis is still illegal, advertising opportunities may be challenging. Although that’s not to say it can’t happen.
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CANNABIS BRANDS FACE EXTRA SOCIAL MARKETING CHALLENGES

In today's competitive social media landscape, brands need to compete for attention – but cannabis brands face even more challenges due to extra restrictions and scrutiny. When you work with ThrivePOP, you get not only industry-leading social media expertise and strategy, you get a team that understands the unique challenges your brand faces. A cannabis-related brand requires the right mix of content – it needs to be compelling and exciting to your audience and avoid account restrictions.

The ThrivePOP team understands the need to engage with and inform followers and protect your account and assets. We help ensure you strike the perfect balance of relatable content that follow even the most rigorous guidelines.

Whether you are launching new social media profiles or need help with existing social media management and posting for a cannabis-related brand, we can help!

Get in touch today to learn more about our unique, balanced approach to cannabis social media content.

working with thrivepop for your cannabis social media Social Media Marketing 

At ThrivePOP, our data-driven social media marketing process includes a review and analysis of your existing accounts and platforms. We also work with you to discover more about your brand, your followers, and your desired audience. Once we know your goals and the followers you most want to cultivate, we create a creative and comprehensive marketing strategy designed to get the desired results.

Social Media Auditing

Your cannabis social media marketing strategy begins with a look at where you are now. We'll discover how healthy your accounts are (if you have them), who your current followers are and what your starting point is.  You'll get an excellent idea of how well your current platforms are performing and what the true potential for your brand is.  If you're not sure where to begin or just want to see what ThrivePOP can do for you, this is the place to start—with our free social media audit. 

Establish Tone of Voice

How do you relate to your followers, and what is the voice of your brand? Is it fun and playful? Scientific and authoritative? The tone of your brand will help determine the type of assets and posts that you need – and also ensures that your entire marketing plan is cohesive and flows well. Your brand and posts should be instantly recognizable as yours, and establishing your tone of voice from the start ensures your followers can spot you in a crowd.

Identify Your Target Audience

Who do you most want to attract to your brand – and how can you connect with them? Your ThrivePOP team will help you identify the followers and audience your brand needs and make lasting connections with them. When you know who you want to attract and engage with, your marketing assets and plan can be tailored to your exact needs.

Content Strategy

Great content doesn't just happen – it is planned for and thoughtfully created. Our team will help make a winning social media strategy for your brand and ensure it gets the results you want. Your social media content strategy will be designed with your unique brand and followers in mind – and since we are cannabis industry experts, it will also align with all current and future best practices as well.

Next Steps

Get your Cannabis Brand the Attention it Deserves

Take the first step towards boosting your cannabis brand and cultivating the followers your brand deserves—get in touch with ThrivePOP today to see how easy it is to get started. Our friendly, hands-on team is ready to assist—and we're focused on helping your brand meet your marketing goals. Get started today with a free social media audit and see just how quickly your brand can grow. 

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