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Welcome To ThrivePOP!

WE help you Navigate Cannabis Marketing Challenges with Expertise and Insight

Welcome to ThrivePOP, your premier cannabis marketing experts! As pioneers in the industry, we've garnered extensive experience since our establishment in 2017. Nestled in Muskegon, MI, we're a full-service digital marketing agency dedicated to inspiring, creating, and fostering the growth of your cannabis business.Renowned for our creativity, we pride ourselves on being the most innovative agency in the cannabis sector. Building strong and lasting relationships with our clients is our forte, with many having been with us for several years. Rely on us as your trusted outsourced marketing team to bring your ideas to fruition and drive success for your cannabis business!

  • Where we started

    At the inception of ThrivePOP, our team was predominantly composed of website developers alongside a few marketing specialists. Over time, the dynamics have shifted, leading to a streamlined web team and the expansion of our marketing department. This team now boasts a diverse set of skills, including marketing strategists, social media specialists, content creators, copywriters, advertising experts, and consultants.

  • 2017

    In the early days of ThrivePOP, our core team primarily consisted of website developers, complemented by a few marketing specialists. Fast forward to today, and the dynamics have transformed. While our web team remains compact, our expansive marketing team now comprises seasoned strategists, social media experts, content creators, skilled copywriters, advertising specialists, and a web team.

  • 2020

    After a year at the GVSU Technology Hub, we transitioned to a new setting in downtown Muskegon. Recognizing our entrepreneurial spirit, another business owner offered me the chance to renovate and lease space on Western Ave, marking a significant step in our growth journey. To this day, I am very thankful for the opportunity to provide a hip,  modern space for our team to call home.

  • 2021

    First time Exhibiting at MJBizCon, 2021! We met a ton of amazing industry experts and gained insight into the struggles faced when trying to market cannabis.

  • 2022

    Our team at 155 W. Apple Ave, Muskegon, MI. After 4 years on Western Ave, our team was exploding so it was time for us to move on, and we purchased our very own building. We completely renovated the space to our new “home away from home” located at 155 W. Apple Ave, Muskegon, MI. I say that because I tend to be there working more than at my place of residence. 

  • 2022

    Exhibiting at  MJBizCon 2022. In our second year at MJBizCon, we capitalized on invaluable lessons learned from the previous year. In 2022, we expanded with a larger tradeshow booth, enabling us to foster deeper connections and substantial industry knowledge!

  • 2023

    Michele & Brittanie presenting at the Cannabis Marketing Association Event 

  • 2023

    2023 went out with a bang as the team rocked the 12th annual MJBizCon. We hooked everyone up with awesome ThrivePOP merch, and sweet goodies, and met some incredible folks!

Ask us, Why

Many people ask us why we decided to specialize in the cannabis industry and to be honest, we fell into it. I was working with consultants and they were pushing me to select a niche, and this was the niche that made the most sense at the time. We had a client that we have been working with that talked to us about their vision for being the leader in the cannabis industry and they encouraged us to attend MJBiz Con to learn about the industry. We invested in the team and sent people to the event and quickly learned, the cannabis industry is complex with how you need to market, and there was a huge need to learn the industry to be the most successful marketing team with all of the federal guidelines that are put in front of us. We dove in, head first, and were one of the first cannabis marketing agencies in the industry. We joined cannabis associations, volunteered our time, and helped as many cannabis companies as we can by helping them navigate the marketing and advertising hurdles they are faced with.

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How Far We've come

We have made mistakes, and learned what NOT to do, but more importantly have achieved great success with our creativity and ingenious ideas we have while navigating the marketing constraints. (3)

Let us help you grow your cannabis business and we can educate you on our marketing roadmap to success! Schedule a free consultation with us and we will share with you some quick wins that you can implement yourself and see if we are a good fit. 

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We are a Woman-Owned Cannabis marketing agency

Cannabis marketing is challenging and innovative. We have been in the marketing industry since 2000, and there have been a lot of changes in the digital marketing space since then. It's been exciting to be within the cannabis marketing realm as the industry grows. We have definitely made our mistakes, but have learned from them and are here to teach you what NOT to do! Let's just say, Facebook and Instagram can be unpredictable and difficult when marketing cannabis-related products. Our team enjoys what we do and has been known to push our clients out of their comfort zones. When we are allowed to try new creative tactics, we can show our clients astounding results!" - Michele Ringelberg, CEO



truly responsive and functional marketing that generates results.

Our goal is to help our clients attract new leads and convert visitors into customers, no matter the industry. We do specialize in the cannabis industry, as well as manufacturing and technology companies with revenue of $3 million and above. Perhaps you’ve worked with another digital marketing agency with slow turn-around times and didn’t get the results you expected. We’ve heard this from many clients, and when you work with us, we guarantee you’ll be satisfied. We are transparent, fun, innovative, and creative, and treat you as a team member. Bonus: we are dog-friendly!

We strive to build relationships with clients who are motivated and ready to grow. We develop mutually beneficial relationships while targeting customers that are educated, open-minded, and passionate about growing their businesses. Our ultimate goal is to WOW our customers with our knowledge and expertise.

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Why We Are Unique.

Our creativity, passion, and process are what sets us apart. When you work with ThrivePOP our team of skilled strategists and content specialists will implement marketing tactics from concept to implementation with consistent reporting. We take the stress out of marketing and put in the POP!

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Why We are here

ThrivePOP Mission

We help businesses develop marketing strategies to increase digital exposure while staying competitive, creative, and inspiring. We are passionate about marketing and strive to build relationships with clients who are motivated and ready to grow. We specialize in cannabis marketing and have clients that are educated, open-minded, and passionate about growing their Cannabis business.

Our Passions

What We do.

We plant the seed that sparks inspiration. We strive to inspire fresh ideas, and out-of-the-box ideas and ignite the latest trends. We work with clients who value the importance of growing their company and are engaged in the marketing process.

This is the fun stuff! ThrivePOP is your creative team and works as an extension of your marketing team. We stay on top of trends to help generate creative ideas for your business.

We DELIVER results that help you grow. We create relationships with brands that are committed and ready to grow. We will elevate your marketing and take your brand to the next level.
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We craft awesome and unique digital experiences.

Our team employs digital marketing strategists, web developers, graphic designers, social media experts, copywriters, and project managers. Each client has a dedicated strategist who learns your business's ins and outs. You'll consider them a part of your team. When you hire ThrivePOP, you are hiring an entire marketing agency and a support team to lean on and consult with any time of day.

Ultimately, our goal is to create a strategic marketing initiative that is successful long-term and provides the absolute best value for your company. We will be ingrained into your business so you might wonder how you'll live without us.

We look forward to helping your company THRIVE! Contact us to get a free marketing consultation.

Our Core Values


Hard Work





Our Proven Process


We’ll start by meeting in person or on a video call. We will listen and try to understand what your challenges are, what you have tried, and if we are the right digital marketing agency for you. If we both agree we are a good fit, we move on to the next phase.


We will perform some marketing research related to your company, and your competitors, and we’ll demonstrate those insights at our next meeting along with pricing options for you to review. We recommend a plan which maximizes all growth avenues for your company and KPIs to measure success. 


We will take the plan we have agreed to and begin the implementation phase. We will focus on timely & tactical implementation and evaluate new growth opportunities.

ANALYZE & Report

Our marketing team actively monitors, enhances, and then leverages even more opportunities. If needed, this is where we may pivot and or change the strategy based to increase results. 

Your Questions Answered


Does my business really need digital marketing?

Yes, digital marketing is essential for businesses to reach and engage with their target audience in today's digital age.

What kind of marketing efforts do you specialize in?

We specialize in various digital marketing efforts, such as marketing strategy, social media marketing, branding, content marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.

Do you have a portfolio or samples of your past campaigns or client work?
Absolutely, we have an extensive portfolio showcasing our past campaigns and client work. — psst...view our portfolio 
What's included in our monthly agreement?
Our monthly agreement includes a tailored strategy for your business, regular reporting and analysis, ongoing campaign optimization, and dedicated support to help you achieve your marketing goals.
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Owner / CEO

Michele Ringelberg

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Vice President

Brittanie Bengston

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Director of Marketing

Olivia Johnson

Sr. Graphic Designer

Kassi Dean

Graphic Designer

Serena Jones

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Graphic Designer

Megan Latsch

Social Media Specialist

Karly Anderson

Crystal Payton
Web Developer

Crystal Payton

Operations Manager

Breanne Swarts

Accounting Manager

Alex Ringelberg

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Barketing Director


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Graphic Purrfectionist


Social Purrmotion Expert
Social Purrmotion Expert


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Catmunications Specialist


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Kitty Klout Coordinator


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Head of Meowketing


SEO (Sniffing and Exploring Officer)
SEO (Sniffing & Exploring Officer)


Social Petworking Manager


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Social Media Pawfessional


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Cat-tent Creator


Wagvertising Strategist


Meet our Buds

Meet Our Partners

google Partner
Hubspot Gold Partner
Michigan Cannabis Industry Association
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Biz Badge 2023 — black -2
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WOrk With US! 

If you want to accelerate your growth, contact us today