Welcome To ThrivePOP!

A Cannabis Marketing Agency To help you thrive and grow?

As a cannabis business owner, you face unique challenges in an industry riddled with complex rules and regulations. WE UNDERSTAND your struggles!We know you're juggling business operations while searching for a dependable marketing partner. Whether you need full-service strategy and implementation or collaborative support, our team is here for YOU. Our expertise spans the cannabis industry, including:• Cultivation Products• Grow Racks• Lighting Companies• Dispensaries• Service Businesses. With creativity and persistence, our marketing strategies cut through the noise. We've helped clients increase their visibility doubling lead conversions while boosting sales by doubling revenue in some instances, all while navigating industry regulations. If you are ready to work with a women-led team of talented strategists, graphic designers, social media specialists, and web developers? Take the first step towards becoming a thriving cannabis business. Contact us today for a free consultation. We can't wait to get to know you and help your business grow!

At ThrivePOP, we're not just a marketing agency – we're a woman-owned powerhouse that's been navigating the digital landscape since 2000. Cannabis marketing? We've embraced its challenges and innovations, growing alongside this dynamic industry. Our journey hasn't been without stumbles. We've learned the hard way about the unpredictability of platforms like Facebook and Instagram when it comes to cannabis-related products. But these experiences have shaped us into the experts we are today, ready to guide you past the pitfalls we've already conquered.

What sets us apart?

It's our passionate team that thrives in our fun, creative, dog-friendly culture. We don't just work in cannabis marketing; we live and breathe it, constantly adapting to the industry's rapid evolution. Ready to get inspired, get creative, and grow? That's the ThrivePOP way!

Let's meet and create something amazing together. Your cannabis brand deserves a marketing partner who's been there, done that, and is excited to push the boundaries even further.

Michele Ringelberg, CEO & Brittanie Bengston, VP.

Where we started

At the inception of ThrivePOP, our team was predominantly composed of website developers alongside a few marketing specialists. Over time, the dynamics have shifted, leading to a streamlined web team and the expansion of our marketing department. This team now boasts a diverse set of skills, including marketing strategists, social media specialists, content creators, copywriters, advertising experts, and consultants.
2017

In the early days of ThrivePOP, our core team primarily consisted of website developers, complemented by a few marketing specialists. Fast forward to today, and the dynamics have transformed. While our web team remains compact, our expansive marketing team now comprises seasoned strategists, social media experts, content creators, skilled copywriters, advertising specialists, and a web team.
2020

After a year at the GVSU Technology Hub, we transitioned to a new setting in downtown Muskegon. Recognizing our entrepreneurial spirit, another business owner offered me the chance to renovate and lease space on Western Ave, marking a significant step in our growth journey. To this day, I am very thankful for the opportunity to provide a hip, modern space for our team to call home.
2021

First time Exhibiting at MJBizCon, 2021! We met a ton of amazing industry experts and gained insight into the struggles faced when trying to market cannabis.
2022

Our team at our new building we purchased at 155 W. Apple Ave, Muskegon, MI. After 4 years of leasing, we outgrew our space on Western Ave. Our team was exploding so it was time for us to move on, and we purchased our very own building! We completely renovated the space to our new “home away from home” located at 155 W. Apple Ave, Muskegon, MI. I say that because I tend to be there working more than at my place of residence! the life of an entrepreneur.
2022

Exhibiting at MJBizCon 2022. In our second year at MJBizCon, we capitalized on invaluable lessons learned from the previous year. In 2022, we expanded with a larger tradeshow booth, enabling us to foster deeper connections and substantial industry knowledge!
2023

Michele & Brittanie presenting at the Cannabis Marketing Association Event At this event we talked about creating a creative culture and winning marketing team.
2023

2023 went out with a bang as the team rocked the 12th annual MJBizCon. We hooked everyone up with awesome ThrivePOP merch, and sweet goodies, and met some incredible folks!

Ask us, Why

Many ask why we specialize in cannabis marketing. Truthfully, we fell into it organically. While working with consultants to define our niche, we had a visionary cannabis client who encouraged us to attend MJBizCon. This eye-opening experience revealed the complex marketing challenges unique to the cannabis industry.Recognizing the need for specialized expertise, we dove in headfirst, becoming one of the first dedicated cannabis marketing agencies. We immersed ourselves in the industry, joining associations, volunteering, and helping countless companies navigate the intricate web of marketing and advertising regulations. Our journey hasn't been without challenges. We've learned valuable lessons about what not to do in cannabis marketing, like the many social media accounts that were almost shut down, but we have managed to navigate the hidden Facebook support channels, to website hosting issues, and dns changes that can be a nightmare. In the moment, it is very stressful, but each mistake, it a lesson learned of what NOT to do! But we've also achieved remarkable successes, such as social media posts going viral, doubling revenue on campaigns, achieving impressive ROI results that have thrilled our clients. Today, our deep industry knowledge, creative problem-solving, and adaptability to ever-changing regulations set us apart. We're not just marketers; we're partners in helping cannabis businesses thrive in a complex landscape.As the industry evolves, we remain committed to staying at the forefront of cannabis marketing innovation, helping our clients overcome hurdles and achieve their growth goals

At ThrivePOP, our mission is to help clients attract new leads and convert visitors into customers across various industries, with a specialization in the cannabis sector, manufacturing, and technology companies.

If you've experienced slow turn-around times and unsatisfactory results with other agencies, we understand your frustration. When you work with us, we guarantee satisfaction. Our team is transparent, innovative, and creative, treating you as a valued team member. Plus, we’re dog-friendly!

Our services include:

Branding
Marketing Consultation
Social Media Management
Website Design
SEO
SEM

We strive to build relationships with motivated clients who are passionate about growth. Our ideal customers are educated and open-minded, eager to expand their businesses.

Ready to collaborate with a talented, women-led team of marketing strategists, graphic designers, social media specialists, and web developers? Contact us today to start your journey to success. We can’t wait to get to know you!

Our team employs digital marketing strategists, web developers, graphic designers, social media experts, copywriters, and project managers. Each client has a dedicated strategist who learns your business's ins and outs. You'll consider them a part of your team. When you hire ThrivePOP, you are hiring an entire marketing agency and a support team to lean on and consult with any time of day.

Ultimately, our goal is to create a strategic marketing initiative that is successful long-term and provides the absolute best value for your company. We will be ingrained into your business so you might wonder how you'll live without us.

We look forward to helping your company THRIVE! Contact us to get a free marketing consultation.

Yes, digital marketing is essential for businesses to reach and engage with their target audience in today's digital age.

We specialize in various digital marketing efforts, such as marketing strategy, social media marketing, branding, content marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.

Absolutely, we have an extensive portfolio showcasing our past campaigns and client work. — psst...view our portfolio

Our monthly agreement includes a tailored strategy for your business, regular reporting and analysis, ongoing campaign optimization, and dedicated support to help you achieve your marketing goals.