Potter's Branding Case Study

ABOUT POTTER'S FARM & CANNABIS BOTIQUE

Potter’s Cannabis Boutique is a modern, whimsical Cannabis Dispensary serving the Battle Creek and surrounding areas in Michigan. In addition to the actual Boutique, they also have Potter’s Farm, where they grow their own high-quality cannabis and related products like fast-acting THC edibles. They take pride in their local work by vertically integrating their approach to cannabis cultivation, extraction, and packaging. Controlling every aspect of our Potter’s Farm product line, ensuring the highest levels of quality, purity, and potency.

VISUAL IDENTITY

Potter’s Cannabis Boutique’s visual identity is represented through its logo mark, typography, and color, and it can also be seen throughout the architectural choices in the store layout and interior design. You are greeted by beautiful natural wooden display cases and organic foliage peppered throughout the storefront. These organic elements are echoed in the brand by rounded swooping patterns and shapes, paired with cool tones and an avant typeface for a modern but laid-back feel.