A Fresh Look for a Brand With Personality.
Brand Identity · Packaging · Print Design · Advertising · Email Marketing · Text Marketing · Merchandise
ThrivePOP partnered with Preppy Puppy to create a more cohesive and recognizable brand identity, building on the foundation of its existing logo.
The Challenge
Preppy Puppy had a starting point with its existing logo, but lacked the supporting visual elements needed to create a consistent brand. The goal was to build on what was already there while giving the business a more recognizable identity that would resonate with its audience.
Solution
ThrivePOP refreshed Preppy Puppy's logo and developed a complete visual identity to support it. A carefully selected color palette, complementary typography, and custom patterns brought personality and consistency to the brand, creating a flexible system that could be carried across its marketing and customer touchpoints.
“One of the best brandings at the whole competition.”
"The refreshed Mischief branding made a strong impression at Minnesota’s Legacy Cup. People were taking pictures with the Mischief character, the tablecloth received great feedback, and the branding was called one of the best at the competition. Working with ThrivePOP has been a great experience. The team understands our vision, the end result reflects it, and communication is 10 out of 10. The collaboration is so smooth that sometimes it feels like we all work for the same company."
—Rachel
Marketing Director, Nobo
Want Results Like These?
Results
Increased revenue from 300k to 608k in 1 month
Brought lead generation from 7 to 53 in 4 months
Brought web sessions from 50 to 560 in 6 months
Brought social impressions from 671 to 2000 in 3 months
Want Results Like These?
The Result
Preppy Puppy now has a cohesive visual identity that goes beyond its logo. With a consistent combination of colors, fonts, and supporting graphics, the brand has the foundation to show up confidently and consistently wherever customers encounter it. Show less
