Bringing New Life to a Trusted Name
Brand Refresh · Website · Photography · Email Marketing · Social Media · Billboard Design · Community Marketing
Holiday Inn Downtown Grand Rapids had the advantage of a nationally recognized name and a prime location in the heart of the city. But as Grand Rapids continued to grow and boutique hotels brought new competition to the market, the property needed a fresh way to stand out.
ThrivePOP refreshed the hotel's visual identity and developed a multi-channel marketing strategy designed to capture the energy of downtown Grand Rapids while maintaining the familiarity and trust guests already associated with Holiday Inn.
The Challenge
Grand Rapids was evolving into a destination for tourism, business, and events, bringing new hotels and more competition to the downtown area. Holiday Inn Downtown Grand Rapids needed to modernize its presence without losing the credibility and comfort associated with a nationally recognized brand.
The challenge was creating a more relevant, engaging identity that could appeal to today's travelers while giving the property a stronger presence across digital, print, social, and the surrounding community.
Solution
ThrivePOP brought the hotel's marketing together under a refreshed visual direction and coordinated strategy. From the website and photography to email, social media, billboards, and community event campaigns, every touchpoint was designed to present the property as a modern, convenient place to stay in the heart of Grand Rapids.
The result was a more cohesive brand experience that could communicate the hotel's location, amenities, and personality across the channels where potential guests were discovering it.
Results
Increase in Web Traffic
Increase in Sales
Increase in Leads
Increase in IG Followers
Want Results Like These?
Refreshing a Familiar Brand
Holiday Inn already had strong brand recognition. The opportunity wasn't to reinvent the hotel, but to give its local presence a more contemporary personality.
ThrivePOP refined the visual direction through updated typography, color, photography, and messaging, creating a look that felt more connected to the energy of downtown Grand Rapids while still feeling familiar to existing guests.
A Website Built to Sell the Experience
The website became an important part of the refreshed experience, bringing the new visual direction online while making it easier for visitors to explore the property, discover amenities, and plan their stay.
ThrivePOP redesigned the site with a more modern presentation, improved mobile experience, and imagery that gave potential guests a better sense of what staying at Holiday Inn Downtown Grand Rapids could actually feel like.
Photography That Puts Guests There
A hotel is an experience, and strong photography can communicate that experience before a guest ever walks through the doors. ThrivePOP captured updated imagery of the hotel's rooms, amenities, and downtown surroundings to give the brand a more polished and inviting visual presence.
The photography became a flexible visual library for the website, social media, email, advertising, and other marketing materials.
Marketing That Keeps the Hotel Top of Mind
ThrivePOP extended the refreshed brand across email and social media, creating ongoing content around seasonal promotions, hotel amenities, downtown attractions, and reasons to visit Grand Rapids. By pairing strategic messaging with engaging creative, these channels gave Holiday Inn a consistent way to stay connected with travelers and the local community.
Bringing Holiday Inn's presence beyond the hotel.
ThrivePOP extended Holiday Inn Downtown Grand Rapids' marketing into high-visibility spaces, from traditional roadside billboards to large-scale airport wall displays. Each placement gave the hotel an opportunity to capture attention from travelers and visitors while reinforcing its connection to downtown Grand Rapids.
