BOOKED & BUSY · SIX MONTHS WITH THRIVEPOP
Your arketing isn’t broen. It’s just obody’s job.
You’re past the scrappy stage. The product works, the revenue is real, and the marketing is still a patchwork of freelancers, one overworked coordinator, and an agency that sends a lot of reports.
Booked & Busy is six months of ThrivePOP owning the strategy and doing the work, so growth stops depending on whoever has time this week.
For pet brands doing $5–50M+ that want a marketing team, not another vendor.
7+ yr
tenure of ThrivePOP clients (they stay with us forever)
$500M
revenue scale of the brands ThrivePOP has marketed for
18 mo
to reach multi 8 figures in revenue
The Journey
Where ou are ow.
here you are going.
Before Booked + Busy Program
Growth with a ceiling you can feel.
Paid social worked great until it didn’t. CAC keeps creeping, and every new customer costs more than the last one.
A team of freelancers who've never met.
A designer, an email person, an ads guy, an SEO someone. Nobody owns the whole picture, so you do. At 11pm.
Customers who buy once and wander off.
First orders are fine. Second orders are where the money is, and nobody’s building for them.
Reports instead of answers.
Dashboards full of numbers and nobody telling you what to do next.
One strategy, one team.
Every channel ties back to the same revenue goal, and one team is accountable for it.
Execution that actually stacks
Email flows, content, site improvements and campaigns that keep working after launch day.
Customers who come back
Retention and lifecycle marketing built in, so you stop paying to acquire the same person twice.
Growth you can forecast.
You know what’s working, what’s next, and why. No mystery months.
You built somehing real. Your arketing should act like it.
You’ve got the product, the reviews and the revenue. What you don’t have is a marketing engine that runs without you holding it together with duct tape and Slack messages.
You’ve probably already tried to fix it. You hired an agency. Fired the agency. Hired a marketing manager who spent six months “getting up to speed.” Jumped on the channel everyone swore by.
"I wanted marketing to run without me being the engine, ThrivePOP knows exactly what we should be doing and is getting it done." - Brandon G.
Here’s the thing: it’s not a talent problem or an effort problem. Nobody owns the whole plan. Tactics without a strategy don’t stack. They just pile up.
hy this works when the last agecy didn't.
Most agencies sell you a channel. We start with the business: who buys, why they come back, where they drop off, and what actually moves revenue.
Then we build the plan and run it. The same team does the strategy and the execution, so nothing gets lost between the people who planned it and the people who make it.
WHAT’S INSIDE
Booked + Busy Program
Six months: long enough to build something and watch it work, short enough that nobody gets comfortable. Start now and you’re covered through holiday and the January slump.
6 SPOTS AVAILABLE
Phase 01 — Month 1
Find the Friction
We dig into your funnel, site, email, paid, reviews and data to find where customers get confused, bounce, or buy once and disappear.
Your takeaway: A prioritized list of what’s costing you money, ranked by impact.
Phase 02 — Month 2
Build the Plan
We turn that list into a roadmap: messaging, channels, campaigns, and the order we’ll tackle them.
Your takeaway: A plan with priorities, owners, and a reason behind every line item.
Phase 03 — Months 2-6
We do the work
Our team runs it: email/SMS flows, site and CRO updates, SEO/AEO content, paid/organic social creative, HubSpot or Klaviyo setup, etc. Every month we show you what moved, what didn’t, and what we’re changing.
Your takeaway: Marketing that actually runs, plus a system and playbook your team keeps after we’re done.
Everything
that supports your eecution
Kickoff Strategy Session
A 30-60 minute call to talk about your goals, your numbers, and your honest opinions about your last agency. All of it.
Full-Funnel Audit
We’ll “roast” all your marketing and give you a full funnel audit that includes: Site, email, paid, organic, reviews and data, all in one place (with our rec’s).
Custom Marketing Roadmap
Built for your brand, and yours to keep.
Done-for-You Execution
Strategists, designers, a HubSpot developer and content people, all on your account.
Bi-Weekly Strategy Calls
Every other week for all six months. Recorded, so nothing gets lost.
Live Performance Dashboard
Built in HubSpot, so you can see what’s working without asking.
Monthly Recap
What we did, what it did, and what’s next, in plain English.
Two Bonus Planning Sessions.
An annual planning session and a mid-program reset, so the momentum doesn’t stop when the contract does.
INVESTMENT
What it costs.
About what you'd pay one senior marketing hire. Except you get a strategist, designers, a HubSpot developer and a content team, and nobody needs a desk.
PAY IN FULL - $24k
PAYMENT PLAN - $5k/mo
Save $6k!
Six months from now, you can have a marketing engine that runs without you babysitting it. Or you can be reading another agency’s pitch deck.
A short application, then a 30-minute call to make sure we're a fit. If we're not, we'll tell you.
We already have a marketing person (or team). Is this for us?
Probably, yes. We plug in alongside your people. We bring the strategy and the extra hands, and they keep the institutional knowledge. Most in-house teams we meet aren’t short on talent. They’re short on hours.
We've been burned by agencies before.
Fair, and you’re not alone. Most agencies sell a channel and a monthly PDF. We start with your business, own the plan, and show you exactly what we did and what it did, every month. Our average client sticks around 7+ years. People don’t stay that long with agencies that burn them.
Why six months?
Month one is diagnosis and month two is the plan. Real results take a few months of running it. Anything shorter would be a trial of our onboarding, not our marketing.
What do you do, and what do we do?
We do the strategy and the execution. You make decisions, give feedback, and get us access. Plan on about 1–2 hours a week from you or a point person.
Is this worth $30K?
Price out a senior marketing hire: salary, benefits, recruiting, and six months of ramp. You’d be paying more for one person. Compared to another year of disconnected tactics, this is the cheap option. Check out our hiring vs agency tool here
Will this work for my brand?
If you’re a pet brand doing $5–50M+, with a product people already love and marketing that hasn’t caught up, yes. Food, treats, supplements, toys, gear. DTC, wholesale, Amazon, or all three. The category matters less than the funnel.
When can we start?
Whenever a spot is open. We cap Booked & Busy at six brands so everyone gets real attention, not the B-team.
What is the guarantee?
If you show up to your calls, are engaged, and complete the roadmap and curriculum — and you still do not feel confident in your marketing system at the end of six months — you get an extra month of support at no charge. This is an effort-based guarantee. Not an income guarantee, not a results guarantee.
Your poduct's ready. Is your arketing?
Six months from now you could have one team, one plan, and growth you can actually forecast.
