How Pipp Grew New Contacts by 1,374%
Brand Strategy · Email Marketing · Digital Advertising · Content · Social · Lead Generation
Pipp Horticulture provides vertical cultivation systems designed to help growers maximize space, increase efficiency, and scale production. ThrivePOP partnered with Pipp to strengthen its marketing presence, create a more cohesive brand experience, and turn its industry expertise into marketing that drives measurable growth.
The Challenge
Pipp had a strong product and deep industry expertise, but needed a marketing strategy that could better communicate its value and reach the growers who needed it. With a highly technical product and a competitive market, the challenge was turning Pipp's capabilities into clear, compelling marketing that could build awareness, generate interest, and ultimately drive leads.
Solution
ThrivePOP developed a connected marketing strategy across digital, social, email, content, and sales materials. We focused on making Pipp's complex solutions easier to understand while positioning the brand as a knowledgeable resource within the industry. By combining strategic messaging with consistent creative and real-world content, we created more opportunities for Pipp to attract, engage, and convert its audience.
Results
Increase in New Contacts
Increase in Website Traffic
Increase in Sales
Want Results Like These?
Building a Brand Built to Grow
Pipp needed a visual identity that could communicate technical expertise without feeling overly technical. ThrivePOP created a cohesive brand system that gave Pipp greater consistency across digital, print, social, and sales materials while giving the brand a recognizable presence within the cultivation industry.
Growing Pipp's Social Presence
Pipp's audience wants to see what its systems can actually do. We built social content around real facilities, products, customer results, industry education, and the people behind the brand. By leveraging Pipp's industry connections and amplifying customer content, we helped turn its social channels into a more active part of the brand's community and marketing strategy.
Increase in Instagram Followers
Turning Email Into a Growth Channel
Email gave Pipp a direct line to the people most likely to need its solutions. ThrivePOP developed targeted campaigns that combined product education, industry insights, customer results, and timely promotions to keep Pipp top of mind and move prospects further down the funnel.
Rather than treating email as another place to share content, we used it as an extension of Pipp's broader marketing strategy, creating campaigns that informed, engaged, and gave prospects a reason to take the next step.
The Results
Pipp's email marketing became another key channel for staying connected with its audience and driving traffic back to the brand. By combining educational content, product highlights, industry insights, and customer-focused stories, ThrivePOP created emails that gave subscribers a reason to open, engage, and take the next step.
INCREASE IN LEADS FROM EMAIL
