Building a Marketing Strategy for Eight Growing Locations
Brand Strategy · Email Marketing · Digital Advertising · Content · Social · Lead Generation
Leaf & Flower came to ThrivePOP as they prepared to bring eight New Mexico dispensary locations under a new name. With an existing customer base and a competitive local market, they needed more than a new look. They needed a consistent marketing strategy that could keep customers engaged, promote weekly offers, and help each location stay visible.
ThrivePOP became an ongoing creative and marketing partner, developing the campaigns, promotions, and customer communications that kept Leaf & Flower in front of its audience week after week.
The Challenge
Leaf & Flower was transitioning its locations to a new brand while continuing to compete for attention in multiple local markets. With weekly deals, changing products, and individual store needs to promote, the brand needed a steady flow of marketing that could keep customers engaged without becoming repetitive.
The challenge was creating enough fresh, relevant content to support eight locations while maintaining a consistent experience across every customer touchpoint.
Solution
ThrivePOP developed an ongoing promotional strategy across email, SMS, social media, print, digital advertising, and Weedmaps. Each week, we translated Leaf & Flower's current offers, products, and promotions into coordinated creative designed to communicate the message quickly and give customers a reason to visit.
From campaign planning and creative development to website updates and ongoing promotional support, ThrivePOP provided the consistency and volume of marketing needed to keep eight locations active in their local markets.
Results
Increase in New Contacts
Increase in Website Traffic
Increase in Sales
Increase in Instagram Followers
Want Results Like These?
Building a Visual Language
Leaf & Flower came to ThrivePOP with an established logo, but little direction for how the brand should look and feel across its marketing. We defined a complementary color palette and visual language that gave the brand greater consistency across digital, print, social, and promotional materials.
Marketing That Happens Every Week
Leaf & Flower had something new to promote every week. ThrivePOP created a repeatable marketing strategy that turned those offers into fresh, attention-grabbing campaigns across multiple channels.
Rather than relying on a handful of large campaigns, we kept the brand active with a steady stream of promotional graphics, product features, seasonal campaigns, and timely messaging.
AS SEEN ON WEEDMAPS
Digital & Social Marketing
Social media and digital advertising gave Leaf & Flower another way to stay connected with customers between visits. ThrivePOP created a steady stream of promotional and lifestyle content while supporting individual locations with targeted digital campaigns.
We also managed weekly deals and advertising through Weedmaps, helping Leaf & Flower stay visible to customers actively looking for products and dispensaries in their area.
Email & SMS Marketing
Email and SMS became key channels for keeping Leaf & Flower connected to its existing customer base. ThrivePOP developed weekly communications around deals, products, promotions, and timely offers, pairing clear messaging with engaging creative designed to capture attention quickly.
By making email and SMS part of the weekly marketing rhythm, Leaf & Flower could stay top of mind and consistently bring customers back to its locations.
The Results
Email and SMS became key drivers of ongoing customer engagement for Leaf & Flower, giving the brand a direct way to reach customers with weekly deals, new products, and timely promotions. By pairing strategic messaging with fresh creative, ThrivePOP helped turn these channels into consistent touchpoints that kept Leaf & Flower top of mind and encouraged customers to return to their local dispensary.
