How FOHSE Increased Revenue by 78% with a Marketing Strategy
Branding, Email Marketing, Print, Web Design, Marketing Strategy
Fohse is changing the way growers think about lighting. As a leader in high-performance horticultural technology, Fohse brings serious innovation to an industry that’s always looking for what’s next. We partnered with the Fohse team to bring that same energy to their brand and marketing, creating work that feels as bold, technical, and forward-thinking as the technology behind it.
The Challenge
FOHSE came to us with a big goal: increase revenue by 50% in one year. No small ask. At the time, their marketing leaned heavily on product-first messaging, with generic “buy now” graphics and campaigns that lived in their own little silos. The opportunity was bigger than simply making more content. FOHSE needed a strategy built around the people they were trying to reach and the problems they were trying to solve. So, we set out to create a more connected, content-driven approach that could turn attention into action.
Solution
We shifted FOHSE’s content strategy from selling the product to solving the problem. Across email, cannabis publications, HubSpot workflows, social, video, and targeted case studies, we created a more cohesive brand presence built around the real challenges cultivators face, from energy efficiency to yield optimization. Instead of asking the audience to simply “buy now,” we gave them useful information, thoughtful solutions, and a reason to see FOHSE as a partner in their success. The result was a stronger, more credible presence across every channel, along with a significant lift in engagement, lead quality, form fills, and conversions.
Results
Increase in Web Traffic
Increase in Sales
Increase in Leads
Increase in IG Followers
Want Results Like These?
Social Strategy
We built Fohse’s social presence around what makes the industry worth talking about, from standout bud photography and real product results to content from customers and industry connections. By tapping into Fohse’s existing network and putting the community front and center, we created a feed that felt authentic, engaging, and unmistakably Fohse.
