LinkedIn’s New Rules: Your Thought Leader Shortcut

October 10, 2025

In this episode of Marketing That Pops, hosts Olivia and Michele shake up everything you thought you knew about LinkedIn. Spoiler alert: it’s not just for job hunters and recruiters! They dive into how LinkedIn can actually boost your authority, build your personal brand, and turn you into a thought leader.

You’ll get practical, easy-to-apply tips for leveling up your profile, including custom URLs, killer profile pics, banners that pop, and headlines sprinkled with the right keywords. But it’s not just about looking good. Olivia and Michele show you how to spark conversations with posts, comments, DMs, and even fun tools like voice memos and videos.

Here’s a glimpse of what you’ll learn:

00:00 Introduction to Today’s Topic: LinkedIn

00:39 Debunking LinkedIn Myths

01:57 Optimizing Your LinkedIn Profile

06:05 Engaging with Your LinkedIn Network

11:03 Leveraging LinkedIn for Business Growth

14:32 Advanced LinkedIn Strategies

24:19 Common LinkedIn Mistakes to Avoid

25:42 Conclusion and Next Steps

In this episode…

Michele shares valuable insights and strategies she learned from the Social Media World conference. They cover various aspects of optimizing your LinkedIn profile, including customizing your URL, selecting a high-quality profile picture, and creating engaging banner images. Learn how to effectively use LinkedIn for thought leadership, connecting with professionals, and generating leads. Michele and Olivia also discuss the importance of regular posting, engaging with your audience, and leveraging personal profiles alongside company pages. Discover new trends, tools, and tips to make your LinkedIn presence stand out.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies.

We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry.

ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.

To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.