Leaf & Flower
Branding, Email Marketing, Print, Social Media, Web Development
How We Gave Leaf & Flower a Glow-Up
The owners had run a well-known dispensary under a different name for three years, but they were ready for a fresh start. With eight locations opening across New Mexico, they made the bold move to rebrand everything under a new name: Leaf & Flower. The challenge? Build brand recognition from the ground up while keeping the experience cohesive across every touchpoint. Each store needed to feel consistent, connected, and true to the refreshed brand, whether it was a grand opening or a reintroduction.
We built the Leaf & Flower brand from the ground up, starting with high-visibility print ads in their local paper to introduce the new name to the community. From there, we tapped into their already engaged customer base through email and text marketing, refreshing the visual identity and boosting brand consistency across every message. This unified approach led to stronger recognition in a saturated market and improved customer retention. We also expanded their reach on Weedmaps, launching targeted ads and weekly deal promotions. As a result, Leaf & Flower saw a noticeable increase in local traffic, higher deal engagement rates, and improved store visibility, especially in areas with heavy competition.
Branding, Web Design and Development, Website Management, Email and SMS Marketing, Social Media Strategy and Content Creation, Print Advertising, and Weedmaps Advertising and Deal Management.
Increase In Store Visits
Active Users
We truly appreciate everything ThrivePOP team have done for us. They have played a crucial role in helping us establish the Leaf & Flower brand, and we consider Their marketing services to be the best out there! We will gladly recommend your services to others.
Founded by sisters Patti Rios and Franci Gabaldon, Leaf & Flower brings decades of cultivation experience and a deep passion for helping others through cannabis. What began in 2010 with a single grow has evolved into a trusted dispensary brand with a strong presence across New Mexico. Backed by hands-on knowledge and high standards, Leaf & Flower is committed to delivering quality cannabis and compassionate care to every community they serve.
Leaf & Flower is more than just a dispensary. It’s a reflection of two women with green thumbs, deep roots in the plant, and a relentless drive to bring high-quality cannabis to communities across New Mexico.
Leaf & Flower was not a legacy name in the cannabis space, yet it was about to become the new face of a multi-location operation across New Mexico. The owners, Patti and Franci, had successfully run a well-known dispensary under a different name for three years. Now, they were ready to consolidate their operations under a single, unified brand: Leaf & Flower.
This transition wasn’t just a name change. It was a complete brand refresh during a major expansion. With eight stores set to open across various New Mexico markets, they needed a cohesive identity that would resonate with existing customers, attract new ones, and deliver a consistent experience no matter the location.
Adding to the complexity, the brand was launching into a highly competitive market. From urban hubs to smaller towns, each store would need localized relevance while still reflecting the overarching Leaf & Flower brand. The challenge was to build trust in a brand that was technically “new,” while carrying forward the operational excellence and customer loyalty already earned under the former name.
To address these challenges, we implemented a comprehensive strategy:
Brand Refresh: We expanded the existing color palette with complementary tones to bring more versatility and depth to the brand. We also established a set of key fonts to ensure visual consistency across all print and digital assets, creating a cohesive and recognizable identity for Leaf & Flower.
Local Launch Support: Designed and placed print ads in local newspapers to introduce the new brand to the community.
Digital Marketing Foundation: Crafted an email and SMS marketing strategy to engage the existing customer base with the refreshed brand.
Website Refresh: We updated the existing website to align with the new branding, improving design consistency, user experience, and visual impact across all pages.
Website Management: Provided ongoing updates, performance improvements, and optimizations to support a seamless customer experience.
Platform Management: Managed weekly deals and targeted ads on Weedmaps to increase visibility and attract new customers.
Social Media: Created consistent, engaging content across social media platforms to build brand awareness and drive community engagement.
We built the Leaf & Flower brand from the ground up, starting with high-visibility print ads in their local paper to introduce the new name to the community. From there, we tapped into their already engaged customer base through email and text marketing, refreshing the visual identity and boosting brand consistency across every message. This unified approach led to stronger recognition in a saturated market and improved customer retention.
We also expanded their reach on Weedmaps, launching targeted ads and weekly deal promotions. As a result, Leaf & Flower saw a noticeable increase in local traffic, higher deal engagement rates, and improved store visibility, especially in areas with heavy competition.
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