YOUR MARKETING
ISN'T THE PROBLEM.
HERO PHOTO
NOBODY
OWNING IT IS.
ThrivePOP is the woman-owned, SBA and
WBENC certified marketing department for
lean teams with big goals.
Strategy,
creative, and follow-through, without
adding headcount.
CERTIFIED
SBA WOSB
WBENC · WBE
$57M+
CLIENT REVENUE GENERATED
10K+
LEADS GENERATED
7+ yrs
AVERAGE CLIENT RETENTION
30 min
AVERAGE RESPONSE TIME
Mother-daughter led, since 2017.
(01)
WHO WE ARE
WOMAN-OWNED.
MOTHER-
DAUGHTER LED.
ALLERGIC TO
BORING.
W
e started in 2017 to bring bold,
strategic marketing to brands
ready to make waves. Today
we're a Muskegon crew of strategists,
designers, and doers who plug in as your
marketing department, or back up the
one you already have.
Certified HubSpot Partner, so your
CRM, email, and reporting actually
talk to each other.
(02)
FIT CHECK
BUILT FOR LEAN TEAMS
WITH BIG GOALS.
WE'RE A GREAT FIT WHEN…
01
Your marketing lead is doing a department's job.
02
You're busy but can't say what's actually working.
03
The founder still approves every caption.
04
You want a partner, not a vendor.
05
Company revenue is $3M+.
SOUND FAMILIAR?
PROBABLY NOT US IF…
✕
You want a quick fix (a magic pill), not a plan.
✕
Every caption needs five sign-offs.
✕
You just want a full content calendar.
✕
Company revenue is under $3M.
✕
There's no marketing budget in place.
✕
You want someone to "just make it look pretty."
✕
You aren't interested in changing things when the data says you
should.
✕
You want to approve every little thing but don't want to be involved
in the bigger strategy.
✕
You're looking for the cheapest option.
(03)
PICK YOUR STARTING POINT
BRING US THE KNOT.
WE'LL UNTANGLE IT.
A.
The audit
Not sure where to start?
A quick audit to find the gaps and rank the wins.
START HERE
B.
The project
Know what you want, just
need it built?
A focused project, from websites to launches.
START HERE
C.
The partnership
Need the whole marketing
department?
(Or just don't want to deal with it.) A full-service partner, zero new hires.
START HERE
(04)
SERVICES
THE WHOLE
MARKETING
DEPARTMENT.
MINUS THE
HEADCOUNT.
01
STRATEGY
Audits, roadmaps, and fractional CMO
support.
02
BRANDING
Logos, brand systems, voice, and
packaging.
03
WEBSITES
WordPress builds, refreshes, and landing
pages.
04
SOCIAL MEDIA +
DESIGN
Scroll-stopping graphics and posts with
a point.
05
CONTENT STRATEGY
Content built around what your
customers actually want.
06
EMAIL MARKETING
Campaigns and segments that get
opened.
07
EMAIL DRIP
CAMPAIGNS
Email marketing that nurtures and turns
sign-ups into sales.
08
THE EXTRAS
HubSpot ops, SEO, paid media, SMS, and
print.
(05)
OUR PROCESS
1
FIND THE FRICTION
We dig into your funnel, website, email, paid ads,
reviews, and data to find where customers get
confused, bounce, or buy once and disappear.
YOUR TAKEAWAY
A prioritized list of what's costing you money, ranked
by impact.
2
BUILD THE PLAN
We turn that list into a roadmap: messaging,
channels, campaigns, and the order we'll
tackle them in.
YOUR TAKEAWAY
A clear plan with priorities, owners, and a reason
behind every line item.
3
WE DO THE WORK
Our team runs it. Email and SMS flows, website and
conversion updates, SEO and AEO content, paid
and organic social creative, HubSpot or Klaviyo
setup, and more. Every month, we show you what
moved, what didn't, and what we're changing.
YOUR TAKEAWAY
Marketing that actually runs, plus a system and
playbook your team keeps for good.
DESIGN REVIEW PROCESS
SEVEN STEPS FROM PROBLEM TO
LAUNCH.
01
Understand problem
→
02
Research
→
03
Design concept
→
04
Design review
→
05
Design approval
→
06
Production
→
07
Launch
★
(06)
RESULTS
MARKETING THAT
*gasp*
ACTUALLY
WORKS.
SEE ALL OUR WORK
6x
B2B PET MANUFACTURING · 12 MONTHS
Took a B2B pet manufacturing company from
$5M in annual sales to $30M in just 1 year. Yes,
that's a 6x increase in 12 months.
9x
B2B PET BRAND · 3 MONTHS
Grew a B2B pet brand from 100 conversions to
900 conversions in just 3 months — that's 9x the
leads without 9x the ad spend.
25x
B2C PET RETAILER · 6 WEEKS
Helped a B2C pet retailer go from a 0x ROAS to a
25x return on ad spend in just 6 weeks. Zero. To
twenty-five. In six weeks.
(07) DON'T TAKE OUR WORD FOR IT.
“
Previous creative companies have struggled to
understand our vision, and the final work often missed
the mark. The collaboration with Olivia, Tiana, Michele,
and the team works well, and the finished work
matches our vision. The communication is a 10 out of 10
across Slack, text, calls, and email. It is like working
with my day-to-day coworkers. I sometimes forget
ThrivePOP is a marketing agency because the
collaboration feels so smooth.
Rachel Block
NOBO
“We've put over 6,000
contacts into my company's
database and increased my
monthly website sessions
from around 4,000 to over
20,000!”
JB
James Bradley
CMO, FOHSE
(08)
CAPABILITIES
CAPABILITIES AT
A GLANCE.
Marketing and advertising support for corporate, local, state, and federal teams.
Available for prime contracts and Tier 2 subcontracting.
↓
Download our capabilities statement (PDF)
CORE COMPETENCIES
Marketing Strategy + Consulting · Branding · Media Placement · Digital Growth · Creative · Content · Social Media ·
Website Development
CERTIFICATIONS
Woman-owned · WBENC/WBE (WBE2600731) · SBA WOSB
PARTNERS
HubSpot Platinum Solutions Partner · Google Partner · Semrush Certified Agency Partner · Springbig Certified
AWARDS
Clutch Top Digital Marketing Company (Legal Cannabis, Michigan) · 50Pros Top Firm 2025
MEMBERSHIPS
Cannabis Marketing Association · National Cannabis Industry Association · MiCIA · BIPOCANN Supporter · American
Pet Products Association · SBA Thrive Alumni
LET'S GET
MARKETING
OFF
YOUR BACK.
Worst case, you leave with a useful hour
of marketing advice.
TELL US WHAT'S NOT WORKING