FOR IMMEDIATE RELEASE
May 12, 2026
CONTACT:
Michele Ringelberg
[email protected]
844.822.5016
ThrivePOP Certified by the Women’s Business Enterprise National Council
MUSKEGON, MI, April 29, 2026 — ThrivePOP, a digital marketing and branding agency, is proud to announce its national Women’s Business Enterprise certification by the Great Lakes Women’s Business Council, a certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.
“This certification is more than a designation. It reflects the work, resilience, and vision behind ThrivePOP, and I’m incredibly proud to have built a woman-owned agency that helps brands grow with strategy and purpose. WBENC Certification gives us the opportunity to expand our impact and partner with organizations that value diverse perspectives, innovative thinking, and meaningful business relationships,” said Michele Ringelberg, CEO of ThrivePOP.
The WBENC certification standard, implemented by the Great Lakes Women’s Business Council, is a meticulous process that includes an in-depth review of the business and a site inspection. The certification process is designed to confirm that a business is at least 51% owned, operated, and controlled by a woman or women and that it has an appropriate structure, strategic business planning, and implementation.
By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and supporting the continued development of their supplier diversity programs. In turn, this empowers women as leaders and contributes to a more diverse, balanced, and sustainable economy.
WBENC Certification, combined with professional development and engagement in the WBENC network, provides unsurpassed opportunities year-round, both virtually and in person, for women-owned businesses to grow, expand, and drive innovation through events, programming, and connections with major corporations and other WBEs.
To learn more about ThrivePOP, please visit https://thrivepop.com/.
About ThrivePOP
ThrivePOP is a full-service digital marketing agency based in Muskegon, Michigan. The marketing agency specializes in inbound marketing, web design, SEO, content creation, social media, and HubSpot integration and support. With a mission to help businesses thrive in the digital age, ThrivePOP empowers brands to connect with their audiences, drive engagement, and achieve sustainable growth.
About WBENC
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women. The organization includes more than 18,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 500 Corporate Members, most of which are Fortune 500 companies. Thousands of corporations representing America’s most prestigious brands, as well as many states, cities, and other entities, look for and accept WBENC Certification.
Through the Women Owned initiative, WBENC is also a leader in supporting consumer-oriented female entrepreneurs and those who do business with them by raising awareness of why, where, and how to buy Women Owned. For more information, visit www.wbenc.org and www.buywomenowned.com.
