In this episode of Marketing That Pops, hosts Olivia and Michelle are joined by brand strategist Asia Dore. Asia shares her insights on helping entrepreneurs build expert brands by translating their extensive knowledge and experience into clear, effective messaging .Asia Dore began her entrepreneurial journey in 2014 as a photographer, which transitioned into a deep dive into brand strategy.
Her transition wasn’t planned, but following her curiosity led her to work with clients across various industries. She eventually developed the “Strategy Audacity Method,” focusing on helping clients communicate their unique expertise and solve complex problems with clear, effective messaging.
Here’s a glimpse of what you’ll learn:
00:00 Introduction and Guest Introduction
01:51 Debunking Marketing Myths
02:41 The Importance of Experimentation in Marketing
08:41 Consistency and Patience in Marketing
09:35 Asia Dore’s Journey into Branding
11:38 The Strategy Audacity Method
15:23 The Role of Strategy in Branding
19:15 Pain Point Marketing Debate
21:24 The Importance of Client Communication
22:36 Challenges in Marketing Campaigns
23:11 The Role of Feedback in Branding
24:35 Identifying the Right Clients
25:56 Overcoming Branding Challenges
28:38 When to Start Branding Your Business
34:09 Staying True to Your Brand
39:00 Final Thoughts and Contact Information
In this episode…
We discuss the myth of copying marketing strategies, the importance of experimentation, and how to maintain authenticity in branding. Asia also shares her journey from photographer to brand strategist and introduces her unique Strategy Audacity Method. If you’re eager to know when to reach out to a brand strategist and how to effectively communicate your brand’s message, this episode is a must-watch. Tune in for insightful conversations on branding, marketing, and the importance of strategy!
Resources mentioned in this episode:
- Michele Ringelberg on LinkedIn
- Olivia Johnson on LinkedIn
- ThrivePOP
- Asia Dore on LinkedIn | Instagram
- Asia Dore Masterclass
Sponsor for this episode…
This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies.
We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry.
ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.
To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.
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