In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson sit down with Bethany Moore, the Director of Content Strategy and Market Growth at The GMP Collective, to discuss balancing cannabis advocacy, compliance, and marketing initiatives. Bethany shares how to educate companies about cannabis regulations, the future of quality and compliance practices in the industry, and the regulatory challenges cannabis businesses face when scaling.
Bethany Moore is the Director of Content Strategy and Market Growth at The GMP Collective. Previously, she spent nearly ten years as Director of Communications at the National Cannabis Industry Association, where she hosted NCIA’s Cannabis Industry Voice podcast, and was a volunteer for Americans for Safe Access (ASA). With an extensive background in nonprofit activism, strategic planning, and public relations, Bethany has worked on drug policy reform and church-state separation issues. Originally from the Washington, DC, area, she relocated to Denver in 2014 and enjoys writing, performing poetry, and playing pinball.
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