Making a great social media plan isn’t just about posting random things—it’s about having the right mix of posts to grab attention, spread your brand’s message, and get people to take action. A good plan should have different types of content like carousels, regular posts, and short videos (reels). It should also include content that teaches, entertains, inspires, and convinces people. A well-structured strategy can help boost engagement, build a loyal audience, and ultimately drive sales.
Additionally, your content should be tailored to fit different stages of the customer journey. Some posts should introduce new audiences to your brand, while others should nurture existing followers and encourage conversions. It’s also important to mix evergreen content (long-lasting, valuable posts) with timely, trending content to maintain relevance. Here’s what to include in your social media plan!
Know Your Audience
Don’t just post content and hope for the best—know who you’re talking to! Understanding your audience’s interests, problems, and preferences will help you create content that truly connects with them.
- Identify Your Target Audience: Think about who would benefit most from your product or service. Are they young professionals, parents, or business owners?
- Research Their Interests: What kind of content do they engage with? Do they like funny posts, educational tips, or inspirational stories?
- Use Analytics: Check your social media insights to see what’s working and adjust your strategy accordingly.
A targeted approach will always work better than a “spray and pray” method where you post random content and hope it sticks. When you know your audience well, your content will be more effective and engaging.
Types of Content to Post
Carousels
Carousels let you share a lot of information in a fun way. You can use them to show step-by-step guides, before-and-after pictures, or different product angles. They keep people swiping and engaged. Carousels are also great for storytelling, where each slide builds on the previous one, keeping the audience curious and invested.
To make carousels more effective, consider using bold text, strong visuals, and a clear CTA (Call to Action) at the end. Ask users to “Swipe to learn more!” or “Comment below with your thoughts!” to drive engagement.
Static Posts 
Static posts (regular images or graphics) are great for quick updates, quotes, product highlights, or eye-catching images that make your brand stand out. These are the foundation of your feed and help maintain a strong visual identity. You can also use them to announce special promotions or important news.
Static images perform best when they’re high quality, well-designed, and visually appealing. Using a mix of branded templates, product shots, and user-generated content can make your feed diverse and engaging.
Reels
Short videos (Reels) help you reach more people and boost engagement. They let you show off your brand’s personality, give product demos, or jump on viral trends. Reels often perform well due to their placement in Instagram’s discovery feed, meaning they can attract new audiences and increase visibility significantly.
If you’re using Reels, keep them short, fast-paced, and engaging within the first three seconds. Add trending music, captions, and hashtags to improve reach. Don’t forget to add value—whether it’s humor, education, or inspiration, make sure viewers leave with something meaningful.
What Kind of Content to Share
1. Educational Content (Teaching & Awareness) 
- Share useful info about your brand, products, or industry.
- Give helpful tips and how-to guides.
- Provide industry insights, trends, or research to position your brand as a leader.
Example: “3 Ways Our Product Saves You Time Every Day” (carousel post).
Educational content establishes credibility and authority…
Need Help with Your Social Media Strategy?
ThrivePOP is here to help your content shine! Let’s create a customized plan that gets results. Looking for a customized social media strategy or even just content ideas?
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