As we step into 2025, let’s take a moment to reflect on the highlights from ThrivePOP’s journey in 2024. It’s been a year of exciting growth, from launching the Marketing That POP’s Podcast and rebranding ThrivePOP to all of the latest marketing trends. Here’s a quick recap of our marketing content in the past year.
Marketing That POP’s Podcast: A Game-Changer for Marketers
One of the most exciting milestones for ThrivePOP in 2024 was the launch of the Marketing That POP’s Podcast. This podcast has become a valuable resource for marketers, offering insights, tips, and strategies for making marketing campaigns pop! Whether you’re looking to enhance your digital presence or stay ahead of the competition, the podcast is the perfect companion to stay on top of the ever-evolving marketing world.
Listen to the Marketing That POP’s Podcast
ThrivePOP Rebrand
ThrivePOP’s rebrand from 2024 marks an exciting new chapter, reflecting our commitment to delivering modern, impactful solutions while maintaining a fun and approachable personality. The reimagined branding showcases a vibrant pink and orange palette, symbolizing the boldness, creativity, and energy that ThrivePOP’s team embodies. “ThrivePOP’s logo blends timeless sophistication with a playful, feminine touch,” said Serena, Designer at ThrivePOP. “It’s fun and cute, yet refined—reflecting our unique balance of creativity, professionalism, and a strong, woman-led vision.” The updated logo introduces a modern, funky twist with a feminine flair, perfectly balancing professionalism and creativity.
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Navigating Cannabis Marketing Laws
In 2024, cannabis marketing continued to be a hot topic, especially as laws and regulations vary by state. We wrote a multitude of blogs on state laws when it comes to marketing cannabis. Here are the state blogs we created to help carefully navigate the legal landscape to ensure business owners are marketing their cannabis products in compliance with local regulations.
AI In Marketing
AI has undeniably transformed the marketing landscape in 2024, revolutionizing everything from automating content creation to enhancing customer experiences. These tools have streamlined tasks, saving time and improving efficiency, but as Michele emphasized in her presentation, AI can’t replace strategy and creativity. While AI is a game changer, it’s not the whole game. Marketing is ultimately about building relationships, not just completing tasks. It’s the human touch, strategic insight, and creative spark that resonate with customers on a deeper level. For marketers looking to make the most of AI, understanding how to combine it with authentic, relationship-driven strategies is key. For those ready to dive in, we’ve provided an AI Prompt Template to help guide your creative process while harnessing AI’s power.
Choosing the Right Marketing Agency
Selecting the right marketing agency is critical for achieving your business goals. If you’re looking for a strategic partner, our blog on How to Choose the Right Marketing Agency offered key tips and insights to help you make an informed decision and find the best fit for your brand.
SEO Insights and Tips
Search Engine Optimization (SEO) remains a cornerstone of digital marketing, and in 2024, we delivered valuable tips for improving your SEO strategy. Whether you’re looking to boost your cannabis business SEO or just want to rank better on Google, our 10 SEO Tips provided actionable steps for dominating the digital landscape.
MJBizCon 2024 Recap
This year, we attended MJBizCon, the biggest cannabis business event of the year. It was a fantastic opportunity to network, learn, and share insights on the future of cannabis marketing. We recapped the highlights and shared our Survival Guide for navigating the conference and making the most of the event. Check out the MJBizCon Recap and Survival Guide
Brand Storytelling in 2024
In 2024, brands continued to leverage authentic storytelling to build deeper connections with their audiences. From brand voice templates to creating narratives that resonate, we helped businesses tell their stories in a way that felt real and meaningful. If you haven’t yet, be sure to check it out.
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