Another month has come and gone for marketers, packed with exciting events, product updates, and viral moments. Here’s a recap of the most notable highlights:
HubSpot’s Annual INBOUND Conference (September 18th-20th)
HubSpot’s annual conference took place September 18th-20th. Despite being forced to watch it by the overseers while they stayed in their respective offices with their doors shut, here’s what they introduced this year.
- Breeze AI: A flagship introduction at INBOUND, Breeze AI comprises two key features, Breeze Copilot and Breeze Agents. Breeze Copilot uses HubSpot’s CRM data to give personalized marketing recommendations, while Breeze Agents streamline operations across content creation, social media, prospecting, and customer support.
- Enhanced Marketing & Content Hubs: Updates feature improved data enrichment and AI-powered insights, giving marketers the tools they need for more informed decision-making and growth.
- AI Assistants & Agents: Teams can now draft content, brainstorm blog ideas, generate images, and even build websites using HubSpot’s new AI Assistants. AI Agents enhance customer service automation.
- ChatSpot Integration: HubSpot launched ChatSpot, allowing businesses to harness generative AI within the CRM for tasks like drafting emails and automating customer service queries.
PayPal’s Sleek Rebrand
September also saw PayPal unveil a significant rebrand. The company moved from its classic blue color scheme to a modern palette, with a refined ‘PP’ monogram and a wordmark that’s now upright and black. The new design gives PayPal a clean, minimalist look that aligns with its innovative vision for global commerce. Minimalism, with its clean lines, simple color schemes, and uncluttered designs, seems to resonate more with today’s consumers.
McDonald’s x Genshin Impact Collaboration
Gaming enthusiasts had reason to celebrate with this collaboration. Players could receive in-game rewards through meal purchases, with a Genshin-themed apple pie providing exclusive in-game items—a great example of brands tapping into gaming culture for engagement.
iOS 18 Updates
Apple rolled out several exciting updates with iOS 18, especially for personalizing messages and apps:
- Scheduled Messaging: Schedule messages to be sent later, a game-changer for marketers capturing midnight ideas without disturbing anyone.
- Message Animations: Fun animations like confetti and fireworks.
- Customizable App Icons: Change app icons to match your aesthetic.
- Text Formatting: Bold, italics, and underline options in iMessages.
This Month’s Trending Videos / Audios
September was full of catchy audio trends, from Lisa Frank-inspired dolphin backgrounds to “Letting Gen Z Write My Script” videos. Use these trends to engage younger audiences:
- Symphony By Zara Larsson – attach text to dolphin backgrounds for Gen Z engagement.
- Letting Gen Z write my script – use Gen Z lingo like “no cap,” “slay,” and “It’s giving….”
- Taylor Swift – Part of my job – applicable for any niche or topic.
Viral Trend: Moo Deng the Hippopotamus
Moo Deng, the adorable hippo, went viral in September, providing brands opportunities to engage audiences with lighthearted content:
September Social Media Updates
- Adds story comments visible to everyone
- New fonts for both stories and reels
- Add text and sticker effects to image posts
X (Twitter)
- Officially moved out of San Fran HQ
- Losing users in both the US and the UK
- Removes account blocking option
TikTok
- Adds ‘delete and re-edit’ option
YouTube
- Implements restrictions on content recommended for teens
- Content that compares physical features, idealizes fitness levels, or displays social aggression is restricted.
- Developed a new process to detect AI deep fakes
See you next month!
September came and went with rebrands, brand collabs, and new viral trends, setting the stage for more exciting marketing developments. From HubSpot AI tools to playful online moments, stay ahead of the game by signing up for updates and following us on social media.
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