In this episode of ‘Marketing That Pops,’ host Olivia interviews Tiffany Davis, the founder and CEO of Thryve Companies and co-founder of Thryve Roots.
Tiffany Davis is the founder and CEO of Thryve Companies and co-founder of Thryve Roots, a Black and female-owned business focused on sustainable agriculture and plant-based wellness. Thryve Roots™ was born out of a passion for plants and a commitment to serving the growing needs of the plant community. Inspired by their commercial customers.
With a background in the corporate world, she spent decades navigating the fast-paced finance industry before realizing my true passion. She made the decision to branch out and build something of her own, something rooted in integrity, purpose, and a love for nature. That’s how Thryve Roots came to life.
Here’s a glimpse of what you’ll learn:
00:00 Introduction and Guest Welcome
00:19 Tiffany’s Journey into Sustainable Agriculture
02:08 Debunking Plant Myths
04:01 Business Mindset and Brand Culture
05:44 Building an Authentic Brand Voice
07:33 Community Engagement and Inclusivity
09:06 Product Packaging and Marketing Strategies
11:48 Upcoming Products and Campaigns
14:17 Fun This or That Questions
15:42 Final Thoughts and Advice for Plant Enthusiasts
17:20 Conclusion and Where to Find Thryve Roots
In this episode…
Tiffany shares her journey from the financial sector to the plant industry, emphasizing the importance of healthy soil, patience in plant care, and building an inclusive community. The discussion also covers Thryve Roots’ intentional marketing strategies, including authentic social media engagement and upcoming product launches. Tiffany emphasizes the significance of culture in both small and large businesses and shares practical advice for new plant enthusiasts.
Resources mentioned in this episode:
Thryve Roots Links
MTP Socials:
Instagram
LinkedIn
TikTok
Michele’s LinkedIn
Olivia’s LinkedIn
Sponsor for this episode…
This episode is brought to you by
ThrivePOP,
the #1 cannabis marketing agency for B2B and B2C companies.
We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry.
ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.
To learn more, visit
https://thrivepop.com/
or book a meeting with a dedicated marketing strategist at
https://thrivepop.com/contact-us.
Plant Parenting 101: Debunking Myths with Thryve Roots
In this episode of ‘Marketing That Pops,’ host Olivia interviews Tiffany Davis, the founder and CEO of Thryve Companies and co-founder of Thryve Roots. Tiffany Davis is
AI + Social Media: The Future of Books with The Stable Book Group
In this episode of ‘Marketing that Pops,’ hosts Olivia and Michele interview Keith Riegert, President of Stable Books Group and CEO of Perfect Bound, a SaaS platform fo
10 Black Friday & Cyber Monday Email Tips to Boost Clicks and Conversions
Black Friday and Cyber Monday aren’t just shopping holidays anymore; they’re email Olympics. Everyone’s hitting send, inboxes are overflowing, and the competition for clicks
Leave a Reply