In today’s episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson share insights from the recent MJBizCon. Together, they detail ThrivePOP’s eye-catching booth, the evolution of the convention throughout its existence, and their expectations for future MJBizCon events.
Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries…
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP…
Here’s a glimpse of what you’ll learn:
- [1:58] Michele Ringelberg debunks preconceived notions about cannabis conventions
- [5:34] ThrivePOP’s booth at MJBizCon 2024
- [13:41] How to create a winning trade show booth
- [21:03] The evolution of MJBizCon and key takeaways from the latest convention
- [28:36] What are ThrivePOP’s future plans for MJBizCon?
In this episode…
Cannabis conventions aren’t events for people to stand around and smoke pot all day. These trade shows connect B2B professionals…
Resources mentioned in this episode:
Quotable Moments:
- “We’re not just standing there smoking pot while we’re talking to people — it’s about business tools for the cannabis industry.”
- “When you have something like our booth, it starts a conversation in a very friendly way.”
- “We got attention, and that’s key for a trade show. You can’t be like everybody else.”
- “That’s the thing about trade shows; you’ve got to get the attention. Don’t be boring; with our pink booth, we stood out.”
- “It’s cool that people came up to us and said, ‘Hey, we listen to your podcast.’ That made us feel important.”
Action Steps:
- Develop a visually striking and thematic booth design…
- Evaluate and incorporate innovative flooring and display solutions…
- Utilize targeted and wearable merchandise as giveaways…
- Encourage team members to attend educational sessions at the event…
- Provide and seek feedback on the event experience…
Sponsor for this episode…
This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies…
Leave a Reply