Mailbox to Inbox: Why Direct Mail Wins with Travis Lee

October 24, 2025
Mailbox to Inbox: Why Direct Mail Wins with Travis Lee

In this episode of ‘Marketing That Pops,’ host Olivia is joined by Travis Lee, co-founder and president of 3D Mail, to discuss the relevance of direct mail in modern marketing. Travis shares statistics from USPS demonstrating the effectiveness of direct mail, noting its higher engagement and brand recall compared to digital ads. 

Travis Lee

Travis Lee is internationally known as the expert in getting direct mail delivered, opened and read.  As co-founder and president of 3D Mail, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies.  His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year.  His techniques and strategies move seamlessly between the business-to-business and business-to-consumer worlds and consistently provide positive returns of 200% to over 3500% for his clients.

Here’s a glimpse of what you’ll learn:

00:00 Introduction and Guest Welcome

00:32 Busting the Myth: Is Direct Mail Dead?

01:14 The Power of Direct Mail: Statistics and Insights

04:27 3D Mail: An Overview

07:16 Innovative Direct Mail Campaigns

16:03 Effective Marketing Strategies for Small Businesses

21:39 Cost-Effective Direct Mail Strategies

22:16 Iterative Testing and Tweaking

23:22 Outsourcing Direct Mail Tasks

25:11 Navigating Postal Service Challenges

27:08 Trends in Direct Mail Marketing

29:50 Direct Mail in the Cannabis Industry

30:57 The Simple Three-Step Process for Direct Mail Success

33:35 Tracking and Measuring Direct Mail ROI

39:00 Conclusion and Contact Information

In this episode…

Travis shares statistics from USPS demonstrating the effectiveness of direct mail, noting its higher engagement and brand recall compared to digital ads. He discusses common misconceptions, such as the belief that direct mail is outdated, and highlights its advantages, including lower competition and tactile engagement. Travis also outlines effective strategies for implementing direct mail, from targeting lapsed customers with ‘win-back’ campaigns using 3D items like boomerangs and bank bags, to leveraging multimedia and omnichannel marketing for improved results.

Additionally, he touches on the importance of consistent marketing and the need to adapt and test different approaches. The episode concludes with Travis sharing resources like his book on direct mail success and discussing the future trends in direct mail marketing, including personalized QR codes and integrated digital campaigns.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies.

We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry.

ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.

To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.

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