Holiday Inn
Branding, Web Design, Email Marketing, Billboard Design, Social Media, Photography
Bringing New Life to a Trusted Name: The Holiday Inn Downtown GR Brand Refresh
As Grand Rapids continued to evolve into a vibrant destination for tourism, business, and events, the Holiday Inn Downtown Grand Rapids found itself facing a new wave of boutique hotel competition. Although centrally located and backed by a nationally trusted name, the downtown property needed a refreshed identity to stay relevant and visible. The challenge was to modernize the brand’s presence and communicate its value in a crowded market while maintaining the comfort and credibility that long-time guests had come to expect.
The Go-To Market Strategy for Potter's Cannabis was able to establish the brand, website, product package, t-shirt design, integration between Spring Big and Dutchie, Event Marketing, and consistent social media following.
Website, Marketing Strategy, SpringBig, Social Media, SEO, Branding, Showroom Design
Increase in Web Traffic
Active Users
I've really enjoyed working with ThrivePOP, your professionalism and all the work you accomplished for us!
Holiday Inn Downtown Grand Rapids is a nationally recognized hotel located in the heart of a fast-growing city. With more boutique hotels opening in the area, they needed a modern, refreshed presence to stay competitive and relevant.
We partnered with their team to revitalize the brand, strengthen their digital presence, and create marketing that captured the energy of downtown Grand Rapids. From web and email to photography and billboards, we helped them stand out while staying true to the comfort and consistency their guests know and trust.
As Grand Rapids continued to evolve into a vibrant destination for tourism, business, and events, the Holiday Inn Downtown Grand Rapids found itself facing a new wave of boutique hotel competition.
Although centrally located and backed by a nationally trusted name, the downtown property needed a refreshed identity to stay relevant and visible. The challenge was to modernize the brand’s presence and communicate its value in a crowded market while maintaining the comfort and credibility that longtime guests had come to expect
We rolled out a full brand refresh and multi-channel strategy to give Holiday Inn Downtown Grand Rapids a bold new voice in the city’s hospitality scene:
Branding Refresh
Updated the visual identity with modern fonts, a refined color palette, and messaging that struck a balance between classic comfort and fresh appeal.
Website Refresh
Redesigned the website to better reflect the new look, improve mobile responsiveness, and make it easier for guests to explore amenities and book their stay.
Photography
Captured updated photography of rooms, amenities, and the surrounding downtown to showcase the property in its best light and use across digital, social, and print materials.
Email Marketing
Created branded email campaigns to promote seasonal packages, drive bookings, and highlight the hotel’s walkable downtown location.
Billboard Design
Designed bold, clean billboards to grab attention from commuters and visitors, reinforcing brand presence and geographic relevance.
Social Media
Launched an engaging content strategy to boost local awareness, spotlight amenities, and establish the property as a go-to stay in downtown Grand Rapids.
Community Event Campaigns
Promoted local events and positioned the hotel as an active part of the Grand Rapids community, helping build authentic connections with both visitors and residents.
A meaningful and emotionally resonant brand identity that honors Jalen Potter’s legacy and creates a strong emotional connection with the local community.
Positive feedback from customers, family, and community members, who recognize and appreciate the thoughtful tribute woven into the logo and branding.
A cohesive visual foundation that supports future marketing efforts across packaging, signage, merchandise, and digital platforms.
Clear brand positioning that differentiates Potter Cannabis Boutique in a crowded market through authenticity, storytelling, and locally rooted values.
Enhanced customer experience, with the welcoming color palette and personalized visuals aligning with the boutique’s mission of education and care.
Grow Like Them?
From strategy to creativity and data-driven results, we customize every campaign for your success—because one-size-fits-all just isn’t our style.
Fohse
Eden Water Tech
