2023 was a year filled with moments that resonated and captivated the collective attention of online communities worldwide. Join us as we delve into the heart of the online world, recapturing the magic and mayhem that is the internet

BARBIE CAMPAIGN BREAKS RECORDS

We start off our top 2023 events strong with the Barbie Movie. Breaking records, the Barbie Movie was a top contender for viral moments. Both in the theaters and online.

Barbie was the highest-grossing film of 2023, the highest-grossing Warner Bros movie of all time, and the highest-grossing film directed solely by a woman.

After a couple of viral TikToks, we all agreed to wear pink to the theaters. Barbie led to a cultural shift of sisterhood as we were lined up at the movie theater dressed in pink, reliving the nostalgia of our Barbie days.

The Barbie Movies reign didn’t end there. Internet trends come and go fast, but even though the Barbie Movie came out in July, it still had a chokehold on us during Halloween. Hey Barbie!

TWITTER REBRAND

Elon Musk bought out Twitter, rebranding it to ‘X’. The brand that made the words ‘tweet’ and ‘tweeting’ mainstream has been put to an end. Now X has ‘post’ and ‘repost’ taking on the same verbiage of many other social media platforms.

Although the numbers are vague, analysts estimate this rebranding wiped out over $5 billion in value. Any marketing expert will agree this rebranding is a horror story from their worst nightmare.

TAYLOR SWIFT’S ERAS TOUR

Of course, we can’t have a 2023 recap without mentioning Taylor Swift… at least twice. She graced our playlists with not one but two albums and one EP: The More Lover Chapter, Speak Now (Taylor’s Version), and 1989 (Taylor’s Version). Taylor Swift made viral headlines more than once this year, leading her to earn two top moments in our opinion.

ERA’S CONCERT

First, Taylor Swift’s Eras Tour. Even if you’re not a swiftie (who isn’t?), there’s a high chance this tour still made its way into your algorithm. With the highest-grossing music tour ever, it seems like breaking records comes naturally to this mastermind. Swift’s Eras Tour exceeded $1 billion in revenues so far.

NFL (TAYLOR’S VERSION)

Taylor also receives a top moment from us when it comes to Travis Kelce…

GIRL DINNER

The Girl Dinner phenomenon took over social media. Across social media platforms…

THE ROMAN EMPIRE

The Roman Empire was in everyone’s mind this year…

BEYONCE’S RENAISSANCE TOUR

In the grand finale of our recap journey, we shine the spotlight on an absolute showstopper. None other than the iconic 32-time Grammy winner, Beyoncé…

AND FOR 2024?

With 2023 being wrapped up, we are now ready for 2024’s internet breakers to begin…