Summary
This episode of Marketing That Pops delves into the strategies for overcoming client resistance, aptly titled “Cracking the Code: Unlocking Client Resistance.” The episode equips you with actionable steps to navigate this common challenge.
Directness & Transparency
Be frank and specific about your concerns regarding the current approach.
Active Listening & Understanding
Prioritize listening and understanding the reasons behind their resistance from the client’s perspective.
Education & Communication
Inform them of potential risks associated with the status quo
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