Summary

In this episode of Marketing that POPs, we get to dive deep into the world of Controlled Environmental Agriculture (CEA) for cannabis! We’re thrilled to chat with Laurel, a long-time friend of ThrivePOP and a leading voice in the cannabis industry.  We’ll be picking her brain about Bract & Pistil, a consulting firm dedicated to helping cannabis businesses thrive.
 

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Profitability Challenges:

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  • High regulatory costs, including significant taxation unique to cannabis companies.
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  • Oversight and legal risks add to operational complexity and expenses.
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  • Applications, attorneys, licenses, consulting teams, product testing, traceability systems, and extensive security requirements are costly and more rigorous than for most other industries.
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  • Cannabis businesses face restrictions on tax write-offs and limited access to banking services due to federal illegality.
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State-Specific Issues:

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  • In New Jersey and Connecticut, many issued licenses are inactive due to a lack of financing.
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  • Active businesses in these states benefit from limited competition and perform well.
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Dynamic Legal and Compliance Needs:

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  • Constantly evolving regulations necessitate a strategic legal and compliance team to ensure ongoing adherence.
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Marketing Considerations:

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  • It’s crucial to allocate a substantial budget for marketing.
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  • Understanding the appropriate marketing budget is essential for effective outreach and brand positioning.
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Strategic Planning:

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  • Developing clear strategies and goals is vital for business success.
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  • Aligning with clients who share your values is important for sustainable growth.
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Debunked: The cannabis industry is a gold mine.

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