In this episode of ‘Marketing that Pops,’ hosts Olivia and Michele interview Keith Riegert, President of Stable Books Group and CEO of Perfect Bound, a SaaS platform for the publishing industry
Keith Riegert is the president of The Stable Book Group and CEO of Brooklyn-based independent publishing companies, Ulysses Press and VeloPress Books. Keith is also CEO of Perfect Bound Technologies Corporation and a co-founder of the book publicity and digital marketing firm, Pacific & Court. Keith is a member of the board of advisors at NYU’s School of Professional Studies in the Center for Publishing where he also teaches Analytics and Consumer Insights. Keith also serves on the boards of the Independent Book Publishers Association (IBPA) and the AI firm, Inkbloom.
Here’s a glimpse of what you’ll learn:
00:00 Introduction and Guest Introduction
01:13 Debunking the AI Myth in Publishing
03:03 Keith’s Journey in Publishing
04:15 Data-Driven Publishing Strategies
06:48 Social Media’s Impact on Publishing
14:20 The Role of Analytics in Book Marketing
16:08 Self-Publishing and Ghostwriting Insights
18:05 Engaging Authors in Book Marketing
20:21 Future Trends in Publishing
21:57 Rapid Fire Questions
23:21 Publishing Industry Insights
24:49 Employee Authorship Program
25:10 Favorite Books and Marketing Strategies
27:20 AI in Publishing and Marketing
29:15 Challenges and Opportunities in Publishing
33:35 The Future of AI in Marketing
38:10 Contact Information and Final Thoughts
In this episode…
Keith shares his extensive background in independent publishing and discusses pivotal industry trends, particularly the impact of AI on publishing. He debunks the myth that AI will replace human authors, noting ethical, legal, and quality concerns.
Keith emphasizes data-driven strategies in publishing, discussing how using tools and analytics has guided his company’s success. The conversation touches on the challenges and opportunities presented by social media platforms like TikTok, the importance of authors’ active engagement in book marketing, and the future trends in publishing, including the rise of special editions and self-publishing via platforms like Amazon’s Kindle Direct Publishing.
Keith also highlights the crucial role AI tools can play in streamlining publishing processes while stressing the necessity for the industry to embrace technological advancements cautiously.
Resources mentioned in this episode:
Keith Riegert Links:
MTP Socials:
Instagram
LinkedIn
TikTok
Michele’s LinkedIn
Olivia’s LinkedIn
Sponsor for this episode…
This episode is brought to you by
ThrivePOP,
the #1 cannabis marketing agency for B2B and B2C companies.
We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry.
ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.
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