In this episode of Marketing That POPs, join Michele Ringelberg and Olivia Johnson of ThrivePOP as they discuss building a compelling and consistent brand identity. Together, they talk about the use of taglines, how to develop your brand’s personality, and when to initiate a rebrand.
Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.
Here’s a glimpse of what you’ll learn:
- [2:21] How beginning with a mission statement helps shape a brand’s identity
- [4:00] Strategies for developing your brand’s personality
- [6:30] Creating a strong visual identity with logos, color palettes, and typography
- [12:34] The impact of taglines and how to strengthen your brand voice
- [16:17] Why maintaining brand consistency is crucial
- [19:48] When and how to rebrand your visual and messaging components
In this episode…
Branding can make or break a business…
Resources mentioned in this episode:
Sponsor for this episode…
This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency…
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