It’s no secret the world of business is moving to all digital platforms. What were once mom and pop shops downtown now must create and promote an online image just to stay afloat. If you have a functional website, you’re doing something right, but nowadays it takes an even further push to generate business. By opening an online store, you can increase your product or service reach, and most importantly, make more money. Here are 10 reasons your business needs an eCommerce store.
1. More Money (duh!)
Who doesn’t like more money? It’s no secret that creating an online store will make you more cash. eCommerce is the fastest growing retail market and estimated to reach over 4 trillion dollars in sales by the year 2020. After the expenses of creating an eCommerce store are paid, watch the cash flow through! But remember, an online store is only as good as the amount of traffic generated to it, so having a robust online marketing campaign alongside with it is essential to its success. An online store has to do more than just sit there and look pretty. It has to be functional, user friendly, and marketed properly. But you have to be in it for more than just the money: you have to also be in it for the consumer.
“People were doing business with one another through the Internet already, through bulletin boards. But on the Web, we could make it interactive, we could create an auction, we could create a real marketplace. And that’s really what triggered my imagination, if you will, and that’s what I did.” –
Pierre Omidyar, Founder of eBay
2. Make Your Business Easier To Market
Marketing in today’s society means more than just having a functional website. In order to be successful a business or brand needs to have a prominent presence in social media, email marketing, and through eCommerce. Email special offers and promotions, create product advertisements on Facebook and Instagram and so much more with an online store. Having an eCommerce store also allows you to further solidify your brand image. Associating your product offerings with an image and campaign that speaks to your core values and personas really helps further the buyer’s connection to your brand. This marketing of the product offerings then generates site and store traffic, leading to an increase in sales.
3. Reach a Larger Audience
Having an online store allows you to expand your site content, therefore, reach a larger audience through search engines. With an online store suddenly your product or service becomes attainable to a wide audience of customers across the globe. Geo-targeting and proximity marketing help reach specific audiences in different locations. Marketing this way allows you to promote your online store in honed-in markets, down to the smallest street corner. Combining your eCommerce campaigns with PPC (pay per click) and Google Shopping and you’ve got yourself an online store that promotes your brand, increases traffic, and makes you more money.
4. 24/7 Sales Availability
Unlike a physical store, an eCommerce shop never closes. Customers can browse, shop, and purchase at any time of day. This convenience increases sales opportunities and meets the expectations of modern buyers who want instant access.
5. Lower Operating Costs
Running an eCommerce store typically requires less overhead than a brick-and-mortar location. With fewer staff, no physical rent, and automated systems, you can reduce costs and reinvest in marketing or product development.
6. Gather Valuable Customer Data
Online sales give you insights into customer behaviors, preferences, and trends. With analytics, you can track what sells, what doesn’t, and how users interact with your store—helping refine your strategy for higher conversions.
7. Build Customer Loyalty with Personalization
Personalized product recommendations, targeted email campaigns, and loyalty programs are easier to implement online. Customers feel valued, and your business gains repeat buyers.
8. Expand Beyond Local Markets
A small business can suddenly compete on a global scale. eCommerce platforms allow you to sell to customers across states or countries, breaking the limitations of geography.
9. Stay Competitive
Most of your competitors already have eCommerce stores. Without one, you risk being left behind. A professional, easy-to-navigate store shows credibility and positions you as a modern, trustworthy business.
10. Scale Easily
Whether you’re adding new products, launching into new markets, or handling seasonal spikes, an eCommerce store can scale much faster than a traditional shop. With the right tools, you can grow without the same limitations.
Want to find out how you can get your very own eCommerce store or improve the functionality of your current one? Contact us today!
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