MJBizCon 2021 POPPIN' Recap - Cannabis Marketing Agency

MJBizCon POPPIN’ Recap

MJBizCon 2021

MJBizCon, the world’s largest cannabis conference, returned to Las Vegas and brought together thousands of cultivators, manufacturers, and industry leaders. The show hit record numbers and the energy and excitement for the growth in the industry filled the room. For the first time ever, ThrivePOP made its debut as one of the leading cannabis marketing agencies. 

Our team had an absolute blast making new buds (pun intended) and experiencing surprise guests, like Blue’s Brother Dan Aykroyd. This year’s MJBizCon event was one for the books. 

Now that we’ve finally settled back in our office in West Michigan, we are keeping the momentum going and getting to work with our new clients on creating their 2022 cannabis marketing strategies. This event is a launching point for many cannabis brands, and we are excited to inspire, create, and grow these brands in the rapidly growing cannabis industry. 

Here are ThrivePOP’s most noteworthy takeaways from MJBizCon that you need to know.  

The Booth

ThrivePOP has years of experience generating leads and increasing brand awareness for companies within the cannabis industry. In preparation for MJBizCon, our cannabis marketing experts worked on event strategies and helped to bring them to life for clients such as Pipp Horticulture, Iluminar, Fohse, and UbiGro.

One of the number one things that a brand needs in order to THRIVE, is to have a booth that POPS! The ultimate goal is to get people to your booth, scan their badges, and make positive connections. A booth is also a direct reflection of your brand, so have fun, get creative, and make sure it’s inviting.

As we debuted our own booth for the first time at MJBizCon, we took these items into consideration and built an experience that was worth remembering. Our team created a setting that embodied what ThrivePOP was all about: creativity and fun. Our lounge area and modern greenery wall made for a cozy space as we welcomed those from all across the country to have a seat with us to discuss their marketing goals (and woes). Conversation after conversation, we discover the endless opportunity the cannabis industry has to offer.
Did you think your booth represented your brand?

Did you visit our booth? 

The Merch

TP MJBiz Shirt

Merch…Sometimes we question whether people attend the show to meet people or just to get loads of amazing merch. Just kidding, well, sort of. From innovations by GoldLeaf packaging to stylish baseball t-shirts from UbiGro, the merch at MJBizCon was impressive. 

Brand merchandise plays a big role in event strategy. A booth may invite people in, but it’s the merch that will amplify your brand and make it memorable. For ThrivePOP, we decided to opt for “punny” merch designs and as a team came up with “Sorry for my bluntness, that’s just how I roll.” The pun perfectly embodied our team at ThrivePOP. 

As a woman-owned business, we deemed it important to break the stigma that we are too “meek” or “timid” to be blunt with our marketing efforts. Our team also wore shirts with riddles that engaged the audience where ever we went throughout the conference. We were often stopped during the show to reveal the answer to the riddles and it was the perfect opportunity to introduce ThrivePOP. 

We gave away over 800 t-shirts and bags within the first two days. This means that the ThrivePOP brand is being represented by over 800 people across the country. Brand merchandise is fun, creative, and quite the buzz at events, but it is also a crucial part of the strategy because it is an opportunity to spread brand awareness quickly. 

What kind of brand merchandise does your brand have? 

The BUZZ! 

Aside from meeting with cannabis industry leaders and company owners, MJBizCon was buzzing with excitement. This resonated from booth to booth, but some brands enhanced the energy in the room by creating an ‘experience’ that intentionally lured people to their booth.  ThrivePOP’s client Fohse invited Blue’s Brothers, Jim Belushi and Dan Aykroid to stop by MJBizCon on behalf of Belushis Farm. Mike Tyson also stopped by the show and made an appearance at the Futurola booth. 

ThrivePOP’s CEO, Michele Ringelberg had the opportunity to meet and discuss the state of the cannabis industry with some of these influencers. Although all brands do not have the ability to pursue this kind of event strategy, the idea of making some kind of buzz is key for success. This can be as simple as a give-away package or as grand as leveraging influencers. Buzz works and MJBizCon was full of it with year.

Overall, MJBizCon created an amazing amount of momentum for the cannabis industry as we move into 2022. Our team had an incredible experience, developed solid partnerships, and also had a chance to enjoy what was happening on the Las Vegas strip! As an added bonus, ThrivePOP owners Michele Ringelberg and Brittanie Bengston made a stopover to Lady Gaga’s residency at the Park Theater while other ThrivePOP’ers Lindsey Griffith and Olivia Johnson lived it up watching Jack Harlow at Zuek Nightclub!

With many take-aways, we are happy to say that MJBizCon was a success! 

Despite widespread legalization, the cannabis industry still has much work to do in terms of creating a diverse environment. Due to federal regulations, banking and social paid advertising are extremely difficult. One wrong move and your account could get shut down completely. Take the first steps towards inclusivity by watching our latest webinar where we discuss the top ways you can shift your bran’s marketing strategy to be more cognizant and inclusive. 

WATCH NOW BELOW:

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