You may have heard of SEO and inbound marketing. But which is superior?
It’s safe to say that there’s a lot of crossover between inbound marketing and SEO (search engine optimization). Effective inbound marketing requires SEO, and because of Google, doing SEO requires following some inbound marketing best practices unintentionally. So let’s go over why inbound marketing and SEO overlap.
What Is Inbound Marketing?
First things first, what exactly is inbound marketing? Inbound marketing is a digital marketing strategy that draws customers by providing them with relevant, high-quality content and experiences targeted to their needs.
The inbound marketing strategy is a way to expand your business by cultivating deep, enduring connections with your target audience. It’s about making the consumer feel valued and giving them the tools to succeed in their interactions with your business. Why? Because when your clients do well, you do well.
How Does Inbound Marketing Work?
Social media, videos, blogging, email marketing, and SEO content creation are among the most popular inbound marketing strategies. Contrary to traditional marketing, which is frequently referred to as “intrusive,” inbound marketing offers targeted information and messages once a website is discovered.
Inbound marketing uses calls to action (CTAs) once a potential customer has already discovered your website or services, rather than broadcast ads that aim to appeal to a wide audience.
Inbound marketing is meeting your target audience’s needs at the right time. Rather than putting time and energy into attracting random visitors, inbound strategies maximize the visitors you actually want and need by providing them with content and information that they find appealing, informative, and useful.
Inbound Marketing Focuses on creating content that falls into one of three buckets. Top of the Funnel, Middle of the Funnel, and Bottom of the Funnel. Each funnel focuses on a variety of different content based on the stage of the buyer’s journey.
What Is SEO?
Search engine optimization, or SEO for short, encompasses all the steps you take to improve your website’s visibility in search results. SEO is a broad phrase containing a wide range of activities, and many elements on your website contribute to SEO.
SEO, in general, is whatever you do to improve the likelihood that your website will appear higher or more regularly in search results. Site optimization can be as simple as writing keyword-rich product content with the hope that Google will rank your page higher for those keywords. However, SEO is more than just one or two things; it’s a bigger collection of several strategies that all work together to enhance your website.
Types of SEO
There are several types of SEO strategies, but the four most common ones are as follows:
1. On-Page SEO
Optimizing the content on your website is known as on-page SEO. What you optimize can include the page content, keywords, headers, meta descriptions, images, internal links, alt texts, and more.
Search engines will grasp the content on your site better if you incorporate on-page SEO into your marketing strategies. Additionally, once Google thoroughly understands your website, it will promote it by putting it up for relevant search results.
By creating Pillar Pages with a solid content strategy, your users will have the ability to engage in the valuable content that is useful. SEMRush has provided a great blog on different types of Pillar Pages.
2. Off-Page SEO
Everything that isn’t directly related to your website’s content is considered off-page SEO. Building awareness and credibility for your business with off-page SEO can ultimately increase customers and revenues.
Building links is the main focus of off-page SEO. If you’re not aware, link building is the process of persuading other trustworthy websites to link back to your website. You can accomplish this by offering to write stories, investigating the competitors, and offering journalists information about your company.
Ensure the links you obtain are legitimate, from reputable sources, will drive targeted visitors to your site, are set to “follow,” and originate from sites related to your niche.
3. Local SEO
Local SEO is a subset of SEO that places a regional emphasis instead of a national one. It all comes down to enhancing your web presence in your area and appealing to nearby customers with your products or services.
Your Google My Business profile frequently determines how well you rank on Google. You should list your address, operating hours, business description, customer reviews, and images here. Based on the user’s search query, the search engine results pages will prioritize your company if it meets certain criteria, such as proximity, relevancy, and prominence.
4. Technical SEO
Technical SEO describes the procedures followed to facilitate search engines indexing your website and improve user experience (UX). These specifications alter as search engines’ algorithms and other formulas become more complicated. Therefore this kind of SEO is constantly changing.
Effective technical SEO is essential to avoiding issues with crawl ability and user experience. Boosting site speed, making the site mobile-friendly, and structuring the site well are all examples of technical SEO best practices.
Efficient Marketing Strategies Will Reach Your Ideal Customers
Combining inbound marketing and SEO is an excellent strategy to increase the number of visitors to a website and motivate users to interact with the site or make a purchase.
Follow-up strategies are also a part of inbound marketing, which promotes brand loyalty. ThrivePOP‘s mission is to inspire, create, and help companies grow. We are experts in marketing for manufacturing, technological companies, and the cannabis industry.