Follow this Guide on How to Market Cannabis
For any company, knowing exactly how to market yourself is one of the most important things to nail down. You need a well-done marketing campaign that reaches the right people, at the right time. This is easier said than done.
For cannabis brands, there are even more hurdles to jump through in order to achieve marketing success. Despite the fact that the US cannabis industry is a $17.5 billion industry, it is still burdened with additional rules and regulations not found in others. This makes your marketing all the more difficult. Don’t worry, though. You don’t need to figure it all out on your own!
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Can Cannabis Companies Advertise Online?
The legality of cannabis varies from state to state. It’s also still technically federally illegal. Yet, it’s a booming industry! These contradictions create inevitable challenges for many companies, especially when it comes to cannabis marketing.
Despite a tangled web of restrictions, those in the cannabis industry have carved out savvy ways to promote their cannabis products online. Often, the future of cannabis marketing relies on organic content in blog posts and high quality SEO.
How to Market Cannabis
Due to the difficulty understanding exactly what is legal and where, it isn’t uncommon to find a marketing agency that is not willing to work with cannabis brands. As well, Google, Instagram, and Facebook, all staples for small businesses with modest marketing budgets, are largely inaccessible to those wanting to post cannabis ads.
All is not lost though! You still have plenty of options. A few of the best ways to promote your cannabis business online include:
Start Off by Having a Well-Built Website
From cannabis dispensaries to bakeries to shoe stores, everyone needs a good website. It doesn’t matter who you are or what you’re selling! Your website is vital to the short- and long-term success and ability to stay profitable. It means you will be found in the national and local search results when someone is looking for cannabis.
In order for a website to be “good,” it should be well-designed and functional. It needs to focus on making it easy for your potential customers to find what they’re looking for. As well, it should be optimized for mobile, meaning your web pages must look great and work well on any platform or screen size.
Focus on Building a Strong Brand
What makes your business generate better brand awareness than any others? A strong brand messaging and logo design is essential to rising to the top of your competitors. You don’t want to rush to marketing channels without this foundation in place.
Be Sure to Have a Solid SEO Strategy
A focus on SEO is huge for the cannabis industry. Although cannabis brands can’t run paid ads on Google advertising platforms, they can still use SEO tactics to elevate their profile within the search engine.
It’s more than just having a website though. We encourage you to create content in blogs and white papers to add value for your target audience. Optimizing your website with keywords and ALT text will increase your search rankings too.
Count on a Strong Social Media Presence
If you can’t pay to put your ads in front of new eyes, you can make sure your social media gets you there instead. All social media platforms are fair game in this industry, from Instagram to Tik Tok and beyond. If you really want to take the social world by storm, consider taking advantage of influencer marketing.
To learn more about how to market cannabis, contact us here at ThrivePop. We’ll go over all of your marketing options, like blog creation, email marketing, and so much more. effective marketing campaigns. Our team is open, available, and transparent, building relationships with all of our clients throughout the marketing process and beyond.