How to Adjust Your COVID Marketing Plan - ThrivePOP

How to Adjust Your COVID Marketing Plan

COVID Marketing 2021

Let’s face it, the pandemic is here for a while. Fortunately, businesses and companies all across the globe are preparing for another lockdown and remote workers to continue on with their daily responsibilities. But then there’s the overall marketing of each business that demands attention and how to bring about a plan that not only appeals to the masses online, but to those who thrive on clickbait to encourage new–and seasoned–consumers to engage in their business. 

If you’re in this marketing plan boat during the current spike of COVID-19–with nary an end in sight–it might be of benefit to consider adjusting your game plan that considers all avenues of worldwide outreach. If you’re mainly going for the local community engagement, it’s still something to think about when strategizing how to inspire, how to encourage website traffic, and how to seal the deal.

2021 Has Plenty In Store 

As the end of the 2020 year approaches, and who isn’t grateful for that, the incoming new year of 2021 requires a solid plan of action for businesses on things to consider moving forward. Granted, COVID-19 considerations throughout the onset have given every type of business, organization, or operation a chance to restructure and formulate a new plan that helps every employee succeed. So what does that look like?

Marketing in 2021

Get On Board With Remote Workers 

If you haven’t already succumbed to a bazillion Zoom or Skype meetings with your marketing team, now’s the time. Working from home has taken on a whole new meaning. Employees have to juggle new schedules, children having school sessions conducted from home, and silver linings in not having to get dressed up to go into work. Saving on gas, energy commuting, and the inherent parking dilemma that some corporations face, it’s highly likely that getting on board in 2021 with an entirely remote workforce is the marketing plan.

Social Distancing

Any business with a hope and a prayer to succeed has to factor in the six feet social distancing requirement, and the mandatory masks within the workplace. It’s going to be built into the new 2021 plan, unless there’s a miracle cure within the following months. However, as most individuals who work in the service industry–or actually go to their place of corporate business–it’s not unusual to find all employees from the top down wearing masks and remaining respectful with distancing measures.

Virtual Services

Marketing During COVID-19

Not every business has the capability to offer virtual services, however those who do are poised to stay successful for the year 2021. If there’s a pathway to connect virtually and remain in earshot of virtual reality, there’s a high probability that your business and what you offer will rank the highest on Google Search. Most consumers are hungry for virtual during a pandemic, and if you’ve done your homework and plan to offer online services, all the better for your bottom line.

Curbside Delivery

Primarily for the restaurant and grocery industries, curbside delivery has been all the rage for almost 10 months or longer. During COVID-19’s first onset, businesses scrambled around to only realize that curbside delivery could keep them afloat and even promote further healthy actions on dealing with a pandemic. Smaller businesses could stop worrying once they offered curbside delivery, and once the new 2021 year commences, it would behoove all businesses to implement a curbside delivery into their marketing plan to ensure every loyal customer never goes elsewhere.

In Conclusion

Getting your marketing team on board with COVID is not just some catchy phrase, but an all-out effort to increase demand and supply of goods and services. Remote workers are poised and ready, and have been for almost the entire 2020 year. Recovery efforts are in place, if need be, and more opportunities are awaiting to arise. Now that 2021 looms in the coming months, what steps will you take to secure your ranking in your specified marketplace or industry and how will you get there?

Interested in a FREE marketing brainstorming session to help you navigate COVID-19? Click the button below to get started!

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