Top 5 Cannabis Marketing Tactics You MUST Implement - ThrivePOP

Top 5 Cannabis Marketing Tactics You MUST Implement

Untitled design 77

With the explosive growth happening in the cannabis industry, it’s essential to employ marketing tactics that help you stand out above your competition. In fact, every successful cannabis business needs an expert marketing team supporting them. That’s why at ThrivePOP, we focus our marketing and design efforts on businesses in the cannabis industry.

At ThrivePOP, we believe in the power of cannabis marketing. We see the direction the industry is headed, and we understand what it will take for each individual business to be successful in a space growing more competitive by the day.

In the cannabis industry, you don’t only have to stand out from your competition in order to grow your business. You also have to comply with multiple stifling rules and regulations. It can be incredibly tricky to effectively market a cannabis business while following all necessary steps and complying.

That’s where ThrivePOP comes into play. We have the knowledge and experience you need for effective cannabis marketing, helping you stand out and follow the rules. To begin, there are 5 marketing tactics you absolutely have to use in your cannabis marketing strategy. Take a look:

#1. Advertising in Publications

Relevant digital publications are a great way to reach your target market and create awareness of your business. The largest digital advertising platforms don’t allow cannabis marketing, which can make digital advertising a challenge. However, there are popular publications that allow cannabis businesses to purchase ad space.

These publications have an approachable policy that enables cannabis companies to reach out and negotiate advertising rates. They tend to offer rates on a cost-per-click (CPC) basis or a cost-per-thousand-views (CPM) basis. Another option for digital advertising is to reach out to some of the platforms that are friendly to cannabis advertising. These have popped up in recent years, giving cannabis businesses some effective online options.

Publications and cannabis-friendly platforms include High Times, Weedmaps, Adistry, Marijuana Business Daily, and Mantis, among others. By working directly with publications or utilizing platforms that allow cannabis advertising, you have some great options for digital advertisements.

Determine which advertising type best suits your cannabis business by downloading our eBook below:

#2. Influencer Marketing

One of the biggest marketing roadblocks that cannabis industries are experiencing is their inability to pay for advertisements on social media. Fortunately, influencer marketing is one of the most effective marketing tools out there and is a great way to get around the barrier of no paid ads. Influencers harness the power of social media to showcase brands, businesses, fashions, locations, and more.

They are able to use their own popularity in order to be a sort of personal recommendation for businesses that they work with. In particular, micro-influencers are the key to successful influencer marketing. While macro-influencers are the mega accounts, with hundreds of thousands to millions of followers, micro-influencers are a bit smaller, with 5,000-50,000 followers.

Micro-influencers are a better choice for cannabis marketing because they cost less, they’re more difficult to work with, and the audience tends to trust their voice less. With more followers, people start to doubt the authenticity of what the influencer is sharing. On the other hand, micro-influencers have greater engagement, are trusted more than macro-influencers, and are much easier to work with.

Influencers can also leverage the advantage of video content optimizing your pages Instagram Reels or TikTok’s! Using micro-influencers to advertise your cannabis business will help your business gain awareness, reach multiple markets, and build a following of potential customers.

#3. eBooks and Free Resources

Educating your target market is a great way to introduce them to your business and showcase your value. In fact, education can actually be more effective than direct selling. Offering free educational content and resources will help you build your audience and show them that you are a trustworthy expert.

Create and offer content educating people on cannabis, including benefits, uses, various strains, what to look for, and more. The more valuable content you offer people, the more valuable your cannabis business will be. You can check out our FREE resources HERE

Watch our latest webinar with Maximum Yield where we discuss easy ways to repurpose content:

#4. Search Engine Optimization (SEO)

Search Engine Optimization, otherwise known as SEO, has become a non-negotiable part of marketing. Every business needs to utilize an effective SEO strategy in order to stand out from their competition. This is especially true in the highly competitive cannabis industry.

With a great SEO strategy, cannabis businesses can be discovered by a wide range of people making up their target market. When interested users search specifically for a cannabis business in your area, their top results will be made up of the businesses utilizing SEO most effectively.

The traffic sent to your website through these search results makes up organic visitors, which actually aids in your search ranking. These visitors tend to be more likely to convert into customers, because they are already interested in what you have to offer. Creating an effective SEO strategy means building an intentional, optimized website, crafting regular, relevant content, encouraging customer reviews, and ensuring you are listed in popular online directories.

#5. Industry Events

Cannabis events are a fun and effective way to connect with others in the cannabis industry. They are networking events full of vendors, entrepreneurs, cannabis brands, and buyers. MJBizCon is the largest, and most anticipated event of the cannabis business year.

At these events you can market your business by setting up a booth that showcases your brand, including your products, your brand materials, your message, and more. You can also use these events to walk around and network, meeting others in your industry that could become valuable assets to your business.

Find our MJBizCon recap below:

ThrivePOP Cannabis Marketing Agency

It can be tricky to get a handle on cannabis marketing, especially with the additional rules and regulations facing the industry. By working with a professional marketing company that specializes in cannabis, your marketing will be seamless and effective. 

ThrivePOP offers expert cannabis marketing services. We understand the ins and outs of how to market in the industry, and will provide your cannabis business with the tools and resources it needs to stand out.

We are also realists. We know you want to see a return on your marketing investment.

ThrivePOP will make everything clear for you with scheduled presentations, open communication, and cost breakdowns. More than anything, we want to tell your story and help express your brand identity in a highly competitive space. Speak to our dedicated cannabis marketing team to workshop your brand and marketing presence and get you headed in the right direction.

Leave a Reply

Your email address will not be published.

Submit Form to Download

lines bluepurple e1587652184808 1

Let's have a chat

Tell Us About Your Project

Submit Form to Download

Submit Form to Download

Submit Form to Download

Submit Form to Download

Submit Form to Download

Submit Form to Download

Submit Form to Download

lines bluepurple e1587652184808 1

Let's have a chat

Free Marketing Analysis

Choose your plan

You will be charged for the plan after the admin approves your vendor account

Basic

Prices Start At
$ 999
00 Month
  • New Website
  • Search Engine Optimization
  • Security Updates
  • Text & Image Changes
  • Maintenance
  • Marketing Strategy Plan
  • Monthly Strategist Meetings
  • Social Ads & Publishing
  • Email Marketing/Drip Campaigns
  • Photography or Videography
  • Graphic Design
  • Google Ads
  • HubSpot Implementation & Management
  • Content Strategy

Standard

Prices Start At
$ 1,999
00 Month
  • New Website
  • Search Engine Optimization
  • Security Updates
  • Text & Image Changes
  • Maintenance
  • Marketing Strategy Plan
  • Monthly Strategist Meetings
  • Social Ads & Publishing
  • Email Marketing/Drip Campaigns
  • Photography or Videography
  • Graphic Design
  • Google Ads
  • HubSpot Implementation & Management
  • Content Strategy

Elite

Prices Start At
$ 2,999
00 Month
  • New Website
  • Search Engine Optimization
  • Security Updates
  • Text & Image Changes
  • Maintenance
  • Marketing Strategy Plan
  • Monthly Strategist Meetings
  • Social Ads & Publishing
  • Email Marketing/Drip Campaigns
  • Photography or Videography
  • Graphic Design
  • Google Ads
  • HubSpot Implementation & Management
  • Content Strategy