Cannabis Content Marketing: Here’s How to Grow Your Business

Cannabis Content Marketing: A Complete Guide

Cannabis Content Marketing

Digital marketing is important for brands in all industries, including the cannabis industry. Yet, few industries face the number of hurdles that cannabis companies do. A cannabis brand will face special challenges finding their target audience, but it’s nothing we cannot help with. This blog tells you what you need to know about creating content and having it seen by the right people, then turning those website visitors into paying customers.

Table of Contents

  • What Is Content Marketing?
  • How Content Marketing Benefits Your Cannabis Marketing Strategy
  • Cannabis Content Marketing Strategies to Implement
  • Demand Generation
  • Social Media
  • Search Engine Optimization (SEO)

 

What Is Content Marketing?

Whether you sell candy, cannabis, or cars, creating content in the form of a high quality website, emails, social media posts, and blog posts is essential to attracting new viewers to your website. This is known as content marketing.

According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Traditional marketing, simply putting ads out there and hoping interested people see them, is becoming less and less effective. There has to be a better way! Instead of pitching your cannabis business in a salesy way, content marketing means you are providing potential customers with relevant and useful content in order to help them solve their pain points.

 

How Content Marketing Benefits Your Cannabis Marketing Strategy

How Content Marketing Benefits Your Cannabis Marketing Strategy

There are four main reasons that your cannabis company should focus on content creation. Content marketing has been proven to:

  1. Lead to an increase in sales
  2. Cost less than traditional advertising
  3. Bring in better customers who have more loyalty
  4. Act as a profit center

It’s time you give your potential audience more information about your cannabis products and how these products solve the challenges they’re facing. It isn’t easy, though, especially due to the fact that this industry faces additional regulations. So the question is, how do you do it?

 

Cannabis Content Marketing Strategies to Implement

Cannabis Content Marketing Strategies to Implement

Achieving the four benefits above is impossible without great content. An experienced content marketing agency will be able to implement all of the best strategies for your cannabis brand, including:

Demand Generation

Demand generation simply means to create content for all potential buyers, no matter what stage of the buyer’s journey they’re in, in a way that generates demand for your product. Both email marketing and regularly creating new blog content are aspects of doing this. However, that’s only the beginning. There are also case studies, ebooks, whitepapers, and so much more.

Social Media

Your potential customers are on social media platforms and you should be too! Google, Instagram, and Facebook do not allow you to post cannabis ads, though. This makes crafting fantastic posts and reaching your audience organically even more important.

Search Engine Optimization (SEO)

Speaking of “organically,” SEO is also an essential strategy to put in place to reach new cannabis users. This simply means using the right keywords in your content to ensure your content is found and read by the people looking for your products. In reality, it’s a bit more complicated than that and best handled by a digital marketing agency who knows the best practices.

For additional help with understanding content marketing and increasing your brand awareness across the internet, reach out to us here at ThrivePop. We specialize in cannabis content marketing!

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